Small Business Solutions

Why iCloud is Not Business Friendly-Updated

Posted by | Cool Software, Small Business Solutions | 4 Comments

Updated: 5/9/2014

Blog articles can get dated. So when I first wrote this article in 2011, iCloud was not the best tool for one’s business. I wanted to give a brief update since I wrote the blog below. As I write this update, iOS 7 is the current operating system for iPads/iPhones. Apple has made a tremendous leap forward in the business world by adding some really great updates for business users. In more recent months, we’ve seen them add Apple Pages, Numbers & Keynote as standard business apps. If you are not familiar with these three apps, basically it is similar to Microsoft’s Word, Excel and Powerpoint.

By adding these three apps to the desktop, online version and mobile apps, iCloud is not a much more business friendly solution for small businesses. The calendar features seem to be the only area that is a little lacking compared to Google Calendar or Microsoft 365. Yet, it will do the job…it can work. If you are trying to use less 3rd party programs and simplify things, iCloud for your business is a good solution. You can use it for your email, calendar, contacts, word documents, spreadsheets and presentations! You can store your documents in iCloud too, but it is still not as powerful as Dropbox, 365 or Google Drive.

What I hope will come soon is that Apple will really make an iCloud for business. What I mean is that they market it to businesses in a way that lets us all know it is ready to handle a lot more. It still feels light and “personal.”

October 2011 Blog

First Off, Why Apple Again, David?


Each month, a growing number of consumers turn to two mobile devices, Android or Apple, for their personal and/or business needs. Although I like Android devices, I have given Apple iPhone two thumbs up for being the most business friendly. Two reasons:

  1. Apple was first to create the popular downloading of “Apps.” (i.e. App Store). Why is this important? Because developing an App is expensive, and an App on an iPhone does not work on an Android. Therefore, developers typically create an Apple App before they create an Android version. The Android Apps I’ve tried for business are typically more buggy, because Android has a lower standard for allowing Apps; the Android Market is open source, meaning anyone can create an App and post it. Apple has very strict standards and can take an App off their store at anytime. One good example is Facebook’s App for the iPhone and Android. The iPhone App is incredible and has 10x more features than the Android version. A business owner or employee can manage a business page directly from the iPhone App, but not from the Android (yet).
  2. It is just a very handy device and fun to use. The Android, to me, as very many cool features, but Apple has less moving parts on the screen. I get less distracted when using the iPhone and find myself playing around too much with the Android features. I stick to business on the iPhone!

Now for the Update on iCloud for Business

In mid October, Apple released what seems to be their biggest software update ever: IOS 5. It truly is remarkable. I wrote a quick summary of my favorite features last week. Because it is such a big jump from version 4 to 5, there are still a few bugs. I’d go ahead and upgrade your iPhones if you have not already, but just know you will encounter a few small bugs. Most of these bugs seem to clear up quickly, either on their own or when you restart. I’m sure their first update 5.1 will fix all these critters.

Now, Apple is claiming their biggest update in IOS 5 is the new iCloud (formerly MobileMe). What I read about iCloud sounded spectacular: updating Apps on multiple devices, taking a photo on your iPhone and it showing up instantly on your work/home computer, file storage, email, calendar syncing and sharing etc. I also realized that Apple sells primarily to consumers and not small business or Corporate America. I had many people ask me what I thought of the new iCloud and if it was a good tool for business. My answer is simple: iCloud is NOT a good business tool. It is meant for individual, personal use. Do I like iCloud? Overall, yes! It is easy to use. But I am very disappointed about a few things:

  1. Only one email per account: A family or even a business cannot have multiple email addresses within iCloud. Each person has to create their own iCloud account. The problem with this is…
  2. Photo Sharing is for Personal Usage: Because each person needs his or her own iCloud account, the new Photo Stream feature does not allow sharing with other iCloud users. It works with 1 account only. So as a business owner taking photos of a job site or business activity while using Photo Stream, the photos will be uploaded and streamed instantly to his computer, not to his marketing person, admin or another co-worker. That pretty much defeats the purpose.
  3. Can’t Delete Photos Easily: Apple offers 5GB of Free Storage. This will add up fast when you turn on Photo Stream. Once you take a photo, it uploads to iCloud. You cannot delete individual photos within iCloud. So if you take 5 quick shots of a job or person, all the bad ones are uploaded with the good ones. Now there are some techie work arounds, but with the first release of iCloud, Photos are there to stay in the clouds. You can delete photos on your phone and computer only. You can also wipe ALL photos off iCloud and start from scratch, but why would anyone want to do that? The idea of iCloud is to help consumers be more mobile and save everything off site to avoid hard drive crashes and provide easy access to info on the go.


  1. Calendar and Document Sharing Do Not Exist: The bottom line is iCloud is for a single user, you or me. If you want your co workers or family to share information, you can create 1 iCloud account, but it is not safe and is just not a good idea. iCloud will not replace Egnyte, Dropbox or Google Apps.

What should a business do with IOS 5 and iCloud?

I know some of you are thinking, “Run that by me again, Dave. Why is the iPhone better than the Android?” It is true that Android technology is a Google product, and I like Google. Yet there are too many devices and features to figure out with Android and only 1 with Apple: the iPhone. That’s it. Also, just because iCloud is not business friendly, doesn’t mean you need to ditch the phone. What I did was this:

1) I basically kept everything the same: Synced my Google Apps for Business account (compare with MS Exchange) with my iPhone.

2) I switched from MobileMe to iCloud for personal use. I use my iCloud account for Photo Streaming so I don’t have to download and upload photos to my computer. I then can take those photos on my computer and share the ones I want with others.

3) I continue to use Dropbox and Google Docs for my file storage. In short, the new upgrade is business friendly if you customize it to your liking. I am just not endorsing the iCloud for business, and I think Apple would agree with me that it is meant for personal use. I hope Apple releases an iCloud for Business! At this point they are rolling in the dough selling their new product to individuals. They don’t need to be all things to all people (just yet). It is good marketing. They know their audience!

Your Turn

What do you think of the new iPhone 4S, IOS 5, SIRI, and iCloud? Are you happy with the changes Apple made?

IOS 5 Upgrade for iPhone Quick Review

Posted by | Cool Software, Small Business Solutions | 3 Comments

I was one of the millions of users, I’m sure, who upgraded the iPhone to the latest operating system with IOS 5 and iCloud. It took awhile to get it working correctly, and I’m still figuring out all the new tricks and features. Am I happy with the upgrade? A definite Yes! Yet for those of you who are not really techie, I’d probably hold off on upgrading unless you don’t mind a few bugs and the process taking awhile. Some of your programs will crash. This is not Apple’s fault most likely. The App companies are frantically trying to catch up with Apple and get their programs compatible with IOS 5. I’ve had a number of programs crash, yet even as I write this, I’ve gotten App updates. A quick workaround is to delete the buggy Apps and reinstall them.

My Favorite Things About iOS 5 For Business Usage
What I like most about the upgrade? The notifications and dropdown menu are similar to the Android devices, which I’ve always liked. It is about time that Apple introduced this. This can save you time in the long run, not having to open up different applications to view emails, to do list, Facebook, Twitter, etc. You can set up your phone to only receive the notifications that are most important to you. From a social media marketing standpoint, this definitely is a nice feature. I can now take a quick peek on some of my networks without logging into each App.

The camera feature is also the latest and greatest upgrade that is noteworthy. Now you can click the “up” volume button to snap a photo and a camera icon is on the Lock Screen menu.

Apple claims there are close to 200 updates for the iPad and iPhone on this new release. If you have an iPad, the upgrade looks almost the same. My favorite upgrade on the iPad was the split keyboard. It works great! In this blog post I won’t explain all the new features as I just mentioned several of my favorite ones! As for my thoughts on iCloud, this too is an incredible new feature, but I don’t see a lot of real value for a business owner. iCloud is still more focused on personal use. For example, you can now take a photo on your iPhone, and it will show up on your other Apple or PC devices that run iCloud. Your music, movies and photos are stored “in the clouds” freeing up space for your devices. So no more plugging in your devices: it is all wireless and automatic. A time saver I’m sure.

The iPhone 4S
I will be testing out the new iPhone 4S soon and give you my feedback on SIRI, the new voice recognition feature. I have never really seen a good voice recognition program to date, so I’m hoping Apple will have released something impressive. The good news is they partnered with the premiere voice recognition company, Nuance. Stay tuned.

Your Turn
Will you be upgrading your phones this year? If you are using a Blackberry or Android, do you plan to switch to the iPhone or are you happy with your current device? Also, those who have an iPhone, will you upgrade to the 4S or wait til Apple releases a new design, iPhone 5?

Slow Down Professor

Posted by | Marketing Advice, Small Biz Talk, Small Business Solutions | 2 Comments

Too Many Social Networking Sites!

Did you know there are over 200 active social networking sites on the web? What do I mean by active? Popular and still in business! This number does not even come close to all the small, no-name social networking sites that exist, probably numbering in the thousands. The big name sites are familiar to most of us: Facebook, Google +, Twitter, Yelp, Linkedin, delicious, XING, Windows, Live, Tumblr, and MySpace.

“Whoa! Slow down, professor! I’m trying to keep up!” Isn’t that what you are thinking at this point? If you are like me, you’re overwhelmed. It seems like every week I get invites to join a new social networking site. Sometimes I’ll join for a little while just to see what is going on and what it is about. Yet many of the sites I join won’t last. So what should you as a small business owner do when faced with so many choices of social media sites?

Two years ago, I was a fan of having one’s brand on the top 10 social networking sites. I thought like many online marketing guys did, “I want my clients to be #1 everywhere!” Yet I realized that good social media etiquette means to be real with people and connect as a human being. I now believe that by having your company brand on too many sites makes it almost impossible to

  1. Be faithful to keep up all of them
  2. Keep it real. Each social networking site has a different audience. Not all your company updates and blog posts should be posted on all these different sites. At some point, you’ll get discouraged that no one is engaging with you in return and you’ll burn out with too many posts and updates.

Keep Things Simple

My suggestion is to step back and look at what you are doing. Ask yourself, “What do I want to accomplish by marketing my business online or using social media tools? The primary purpose should be listening to and engaging with your ideal customers.

Find out what your customers want to talk about, learn about, read about, watch, and then give it to them. Find out who they are and where they spend their time. If most of your customers seem to spend time on Facebook (800 million users now… chances are they do) then focus your attention on Facebook and pull back on Linkedin, Twitter and the other hundred sites you’ve started to date. If you are a commercial contractor who typically deals with business people, Linkedin is definitely for you. If you are doing market research and trying to see what the word is on the street, or do some networking, check out Twitter.

When The Dust Settles, My Personal Pick

So what is one change I’ve made in 2011? My job is in marketing. So I will still be testing out social networking sites and occasionally you’ll see me on multiple channels. Yet I’ve narrowed my focus to primarily using blogging and Facebook to engage with friends, as well as current and potential customers. I get most feedback from blogging and Facebook. Also, Facebook has done a fantastic job creating THE social network.

Google is trying to outperform FB by creating Google +. It will not stick. When the dust settles, Facebook is here to stay. Why? Because the baby boomers and even many in the silent generation are learning how to use Facebook–not Google+, Twitter or the others.  So I continue to spend a few hours a week writing blogs and posting useful information here and on Facebook, distancing myself from many of the other social sites.

What about you? What do you think about all these social media sites that keep popping up? Have you tried out Google+?  What changes have you made this year in your business with regard to social networking?

9 Steps to Putting Yourself Out There! by Steve Burnett

Posted by | Marketing, Marketing Advice, Small Business Solutions | 4 Comments

Zig Ziglar said, “If you help enough people get what they want, you will get what you want.” 

I truly believe this and that is exactly what I am doing while putting myself out there and promoting others in my communities. I am offering a community service to my friends in local communities by giving them a 5 minute video interview, promoting them on “Community Spotlight” to my entire Social Media network.

I go one step further and have the videos transcribed and then post them as a blog post for them as well.

After interviewing the local Venice Florida business or professional, I then include them in the Community Spotlight e-mail that I send out that includes the latest Community Spotlight encouraging them to support their fellow spotlighters (creating community)  by promoting the video to their social media channels!

What I do:

1. First, these are all good friends of mine. I am a heavy net-worker! I attend 4 to 8 networking events a week. So this helps to create community within “our” chambers. I offer the interview opportunity and set up a time to meet them at their place of business.

2. I use a Flip Video on a tripod. Flip is great for fast editing and uploading.

3. I then edit the beginning and the ending.

4. Upload it to YouTube

5. From YouTube it drops into my website under the Community Spotlight tab.

6. Have the video transcribed.

7. Take the transcription and screen shots from the video and then set it up as a blog post.

8. Take that link and e-mail all of the Spotlighters to promote to their networks.

9. Post the video to all 7 of my Social Media channels.

And that is it!

How is it working for us? Well, year to date, we are up 97% with a record 73% close ratio without 1 print ad.

In closing, also consider what Zig Ziglar said, “People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily.”

~Steve Burnett


Verizon to End Unlimited Data Thursday

Posted by | Small Business Solutions | 4 Comments

I knew this day was coming. AT&T did it last year and Verizon was holding on as long as they could. Unlimited Data plans for new customers on the Verizon network will vanish this Thursday, July 7th. The Verizon network is very strong and does not have the drop call problem AT&T had with many of their smartphones. So, if you are looking at switching to Verizon, I’d definitely do it in the next 1 1/2 days. Smartphones for your business is a fantastic idea, even for some of your employees. You can shoot and post videos and photos to the web right from your phone. After Thursday, the data will be limited.

Most likely Verizon will set the limit to 2GB as the starting point of their data plan ($30 a month). To be honest, that is actually plenty of data. The only reason you’d go over that is if you “tether” your phone to a laptop or decide on watching a Netflix film! If you want to watch a movie on your phone, make sure you are connected to a wifi and DON’T use the 3 or 4G network. Finally, the only downside to this limited data (for newbies) is that they can’t skype or do video conferencing in the field. This too will burn up data usage in no time.

What carrier do you currently use? Do you use a smartphone for your business or any type of device?

To read more about the new plan, visit the WSJ article.

Side note about AT&T: If you are with AT&T…one reason to stay with them vs. Verizon is that you can search the web and talk on the phone at the same time. That is a good feature if you need web access while you are doing a business meeting. Verizon web search only works when you are not talking on the phone or are connected to a wifi. spot. This is because AT&T uses GSM radios and Verizon uses CDMA radios. I believe Sprint is the same as Verizon.

Cloud Computing and a Word of Caution

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I am one of those business guys who is embracing Cloud Computing. I like it and see a lot of benefits to how it can make a small business more productive away from a physical office. I like how I can run out to meet a client, take my laptop, fire up my browser and have an identical appearance as my large desktop computer in seconds. I like how saving and sharing files is made easy, and I spend less time waiting for things to load and save. Although the Cloud is still in its infantile state, is is here to stay. I believe every business should begin taking babysteps to embrace the Cloud and yet still be cautious at the same time. Let me tell you how I use the Cloud for my business and how I remain cautious.

What I use for my business:

  • Macbook Air, iPhone, iPad & iMac
  • Tablet PC (when I need a PC)
  • Google Chrome and Firefox Browsers with their auto sync functions (Cloud)
  • Google Apps for Business (email, contacts, calendar & docs) (Cloud)
  • A copy of Microsoft Word and Excel on my harddrive although documents are saved online)
  • Photoshop (again, copies saved online & backed up)
  • Dropbox for files sharing and online storage. (Cloud)
  • Freshbooks (Cloud)
  • Google Voice
  • Highrise and Basecamp for CRM & Project Management from 37 signals (Cloud)
  • External Harddrive*

The last item I mentioned is the key: *an external harddrive. It is pretty safe to say that Cloud storage and usage is safe, especially if it is a well known and trusted company like Dropbox. However, Cloud Computing still requires a physical location somewhere. This means that although our data is being backup “in the clouds” it is being backed up somewhere offsite, to a large server somewhere in the world. The reason this is a good thing is that your physical computers are not being data hogs and will generally run and operate at a higher performance. Also computers that run off a physical server tend to be a little slower. But, to be extra cautious with your data, financial documents, passwords and even pictures, I would recommend still backing up these items to an external harddrive. These harddrives are dirt cheap now. You can buy a 350 GB harddrive for probably $60-70. Do a backup everyday, week or month and you can then rest assured that if there ever was a problem with the Cloud, God forbid, you’d have a backup copy. Also, if you use an online CRM program, I’d recommend doing an export of your data every so often. This is good not only if something ever happens but even if there is a human error. For example, if someone in your office accidentally deletes a contact or a group of contacts, you can then import them back in if you are regularly doing your own backups.

So the bottom line, be a little cautious with Cloud Computing in these early stages and backup your data regularly. How has your business embraced Cloud Computing and what steps have you taken to protect your data?

Top 3 Music Mobile Apps for Contractors

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My primary service is being a marketing manager and keeping service companies accountable with their marketing and customer service. My secondary service, which ends up being more of a hobby, is testing out cloud computing programs and mobile applications for contractors. Small business contractors tend to be on the road a lot these days trying to stir up work. Many of them use their time wisely by listening to books on tap and podcast, which I highly recommend. However, if you are like me, I sometimes like to use those short trips to do nothing productive but listen to good music. So what are the three top music mobile apps that I’ve used? I will list them in order of my top choice to third choice.

#1 Grooveshark 

Grooveshark works primarily on a Blackberry or Android platform. It can work on an iPhone, but the iPhone must be “jailbroken.” What does that mean? It is easy to do but complicated to explain in this blog post. If you really want it on your iPhone, shoot me an email and I’ll tell you how to get it on there: it is free and easy to do. Grooveshark lets you choose what songs you want to listen to. Once you select the song, you can create your own playlist. It takes a bit more work using Grooveshark because you have to manual put all the songs you’d like together. I tend to go through phases where I listen to 20 or so songs a hundred times. So for me, Grooveshark is perfect. I have a couple of favorite playlist that I play often. Once I get tired of those songs, I create another playlist. The only downside to Grooveshark is the monthly cost. It is free if you use it on your desktop computer, but if you want it on your phone, it is about $9 a month. Good app, definitely cheaper than just buying individual songs from iTunes, if you really like music!

#2 Jango 

Jango has recently introduced their own mobile apps to the Android and iPhone communities. I have been waiting for this App for about a year. I have not tested this App on the Android but use it on my iPhone. Although I like Grooveshark when selecting individual songs, Jango does an excellent job helping me select a good playlist. How it works: I choose an artist. Jango then gives me a list of similar artist. I then tell it whether I want to play more or less of those artist. Once I’ve built my desired artist, it will begin playing them. I then begin to rate whether I like the song and/or artist (like Pandora). If I don’t like a song, it will tell me it won’t ever play it again and will then ask if I want to continue playing music from that artist. It is pretty intelligent, because sometimes, I don’t like all the artist on a certain “station” that I created. Jango is still new to me, but so far, I really like it. The songs it is playing are pretty much right to my liking. The good part: it is still free!

#3 Pandora

I was a huge fan of Pandora when it was released. I wondered who the heck could ever compete with this company. I would play Pandora at my house, computer and car whenever I could. Grooveshark and Jango have truly done an awesome job in my book moving ahead of Pandora because of the customization features. Pandora is still a great App, simple and easy to use.

The only downside I’ve experienced with it is it is not so customizable. It also tends to play the same songs several times in a short timespan. Do I still use Pandora? Yes but not as much as the other two apps. My wife still is use to Pandora and plays it primarily. That is only because I have not introduced her to Jango!

What do you guys use on the road? Anything I’m missing that should be on the list? I’ve yet to try Rhapsody, though it sounds very similar to Grooveshark and is $9.99 a month.

Are Videos for Your Company Important?

Posted by | Marketing Commentary, Small Business Solutions | No Comments

Since this blog is about contractor videos, I thought I better practice what I preach! So take a few minutes and watch my informal video blog on the importance of contractors having a video.

Contractor Video Blog

Also, in the video I mention the awesome example of River Pools & Spas latest video, “Can A FIberglass Pool Be Completely Installed in One Day Video. Watch this video next.

Office in the Clouds Checklist for Contractors

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I get asked weekly from contractors if their companies should move to the clouds and ditch their physical servers. I have a medium size painting client in Wisconsin who is spending $700 a month keeping his server and computers active. If you only have 5 people in your office and are spending $700 a month for online backups, remote access, file storage on a server, what would you do? Probably the same as this client. He is moving his business to the clouds. I thought I’d create a simple checklist for other contractors to look over as they ponder whether it would be a good move to have an office in the clouds.

What is Cloud Computing?

Just for clarification, the words “Cloud-based,” “Cloud computing,” or “Office in the clouds” simply means a virtual office or programs running without software but hosted online. Google Calendar and Gmail are cloud-based as you need to access the Internet to use them. If you have a stable Internet connection, cloud programs are stable, easy to use, and do not slow down your computer. You can also access them from any computer in the world.

The Office in a Cloud Check List

If you have a small service business with 1 to 10 employees working remotely or at an office, this is the checklist I’d use to get started:

  1. Access and Store Your Office Files: Egynte or Dropbox (My comments: These programs offer: Online Backup, File Sharing, Editing: basically an online MS Exchange Server for files. I personally use Dropbox and love it. )
  2. Mobile Device: iPhone (don’t settle for a Droid or Blackberry. The iPhone works great with Google Apps)
  3. Calendar, Email & Document Editing: Sign up for Google Apps Premier: $50 a year per user / Works with Outlook if you don’t want to move away from using MS Outlook
  4. Customer Relationship Management (CRM):Pipeline Deals CRM (My comments: Pipeline Deals works very well with Google Calendar and Contacts. I personally use 37 Signals Highrise. There are pros and cons to each. So email me if you have a specific question about your CRM needs.)
  5. A Copy of MS Office or Openoffice: Although Google Documents is good, MS Word and Excel are better. So I’d still keep a non-cloud MS Office installed on your computers. Open Office, by Sun Microsystems, is an alternative to MS Office. It is free and works just like Word, Excel and Powerpoint. It just doesn’t have the cool graphics and look.
  6. Finance: Quickbooks Online
  7. Printer Sharing: There are a number of cloud based printer hosting options, but I have not used them. The easiest solution I’ve found is to create a printing network at your office, probably like you currently have setup. If you have a Mac at your office, creating a printer-shared environment takes just minutes: even if you have PCs mixed into the bunch. The PC machines just need to install a program called Bonjour Print Services.

Optional Items

  1. Schedule Program (accept online appointments): works the best with Google Calendar.
  2. Mac Computer: Macs run faster and require less fixing/maintenance. You can install a program called Fusion3 that allows you to operate Windows applications on a Mac. When switching to the clouds, you’ll have less reasons to run Windows programs. However, MS Excel, is still much better on a PC. So if you are creating complicated spreadsheets or use Excel for estimating, Windows is still a good thing to have on hand! The Macs are just an easier machine to operate and are fun too! My favorites are the iMac and Macbook Air.
  3. Project Management Software: 37 Signals Basecamp (inexpensive and easy to use for managing projects. A more advanced option that works very well but cost more is called BlueFolder. Bluefolder is more of a full service management software. You can schedule appointments, service calls, follow ups, assign technicians etc. For most painting and remodeling businesses, this program might be too advanced.)

Cost for Cloud Computing

The cost for cloud computing is very inexpensive. For example, Google Apps for Business is Free. The paid version gives you a little more features at $50 per user/per year. I have used the free version for over 2 years and will be switching to the Premier version this year. The cost to setup Google Apps varies depending on who you hire and the training you receive. Sometimes the setup can be as little as $200-300 (without training and file transferring). Pipeline Deals CRM runs $15 per user/per month. Egynte starts at around $25 a month for online storage, sharing and backups. Dropbox for Teams starts at around $65 a month. This is just a sampling of the cost. As you can see, it really is a smart choice. You can spend more time being productive and less time fixing computer problems.

Your Comments and Thoughts?

Is your office in the clouds? If not, are you planning to move soon? What programs have you looked into and are you happy with your decisions? Please feel free to share your experience with Cloud computing and email me if you have a question.




New Facebook Business Page Update vs Twitter

Posted by | Marketing Commentary, Small Business Solutions | 4 Comments

I’ve been using Twitter quite a bit more the past year. I preferred Facebook because it was not so fast pace as Twitter, but Facebook just was not very business friendly. For example, if I commented on a business page, it would always leave my comment as my name, not my business. On Twitter, I could post as my business! This was a nice feature as I could have employees do the same thing. Well, my frustrations with Facebook lacking good business tools may have changed starting today! Why? Facebook just released a brand new business page profile view and features. Everything that frustrated me seems to have been addressed and changed for the good. I can now switch between business and personal just by clicking a button on the navigation bar. I can now “like” and “comment” as my company, A David Creation, not ME. At times, I’ll still want to comment and share as ME, so I can click a button and comment as ME!

Why is this a good thing? It makes growing your fan base a lot easier. When you comment as YOU, not a business, people can click on your profile and become a friend. Maybe you don’t want to be friends with them on a personal level. Maybe you only want to be a “business acquaintance.” That is why commenting as your business name is so much better (keep business and personal separate). Now a company will see your comment as a business, click on your “profile” and be taking to your Facebook Business Page, not your personal friend page. I am friends with most of my clients on a “personal” level already and will continue to be! BUT these new Facebook features basically makes it a piece of cake to get your name out there to more prospects.

Assuming the new changes are bug free and are here to stay, I’ll be spending less time on Twitter and more on Facebook, because it is so much less intense for me. It is clean and organized. Twitter can make your head spin!

I am in the beginning stages of testing all the features out, but so far, I’m very happy with this update! What do you think? Are you happy with the new look and features?  Do you think Twitter will suffer because of these new updates?

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