Changes To Your Facebook Business Page Are Coming August 24, 2018!

Posted by Adam Zobel | Fri, Aug 17, 2018

 Changes To Your Facebook Business Page Are Coming August 24, 2018!

Don’t wor­ry. Noth­ing too scary, but this is impor­tant to know!

FB business page template change You may recall that Face­book recent­ly DECREASED the reach of organ­ic (unpaid) posts on com­pa­ny pages. If you missed out on the break­down we pro­vid­ed, you can check it out right here. In a nut­shell, Face­book is try­ing to make its user expe­ri­ence more per­son­al and less busi­ness-ori­ent­ed. This means that boost­ed posts and strate­gic Face­book Ads are more impor­tant than ever to reach and grow your audience. Face­book is, how­ev­er, try­ing to keep the user expe­ri­ence strong for those who DO want to con­nect with local busi­ness­es, and that involves a few changes.

Face­book Busi­ness Page Tem­plates Are Chang­ing at the End of August

The tem­plate, or lay­out, of your page will be auto­mat­i­cal­ly changed on August 24, 2018. If you don’t man­u­al­ly select the tem­plate of your choice, FB will choose one for you that it thinks is the best fit for your spe­cif­ic ser­vices. Essen­tial­ly, Face­book wants to help vis­i­tors to your page con­nect more eas­i­ly with you, and QUICK­LY access the info they need. This includes your busi­ness’ Sto­ry, com­pa­ny hours, mes­sag­ing, etc. 

How Will This Impact YOU?

Well, if you’re an A David Cre­ation client, we’ll make sure your page is look­ing its best. If you aren’t work­ing with us, we would rec­om­mend that you famil­iar­ize your­self with your page again (we know that life and work gets in the way some­times!), and ensure that your page’s con­tact info, ser­vices, and vital infor­ma­tion is cur­rent and in place.  There’s huge poten­tial to make your Face­book busi­ness page a suc­cess­ful tool and lead gen­er­a­tor, but this does require a lit­tle techie elbow grease. It’s worth it!

About Adam Zobel

Adam came to us with a background in teaching, writing, and a work history that included serving numerous small businesses (including assisting with content writing and marketing efforts). He was a natural fit, and enjoys connecting with our clients, creating unique content that reflects their culture and voice. We keep him busy! Adam handles blogging, email campaigns, website content creation, copywriting for print and promotional materials, social media, letters, mailers, and more. He also does a dynamo impression of Nicolas Cage, but you didn’t hear that from us. Adam lives in New Hampshire with his wife and two boys. He is also a 1st cousin of David’s wife!


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