Check Your Business Voicemail Greeting

Posted by David Chism | Thu, Aug 27, 2009

One of the areas that is almost always over­looked the most for small busi­ness own­ers is their per­son­al greet­ing mes­sage on their busi­ness cell phones. Here is the typ­i­cal mes­sage you hear on a mobile phone, for exam­ple, This is Bran­don. I’m not avail­able at the moment. So leave me a mes­sage after the beep and I’ll get back with you short­ly…” (Remem­ber that the tone of voice usu­al­ly sounds bor­ing too). Think of your voice­mail mes­sage as a way to sep­a­rate your­self from your com­pe­ti­tion. This is the per­fect oppor­tu­ni­ty to leave a good impres­sion on a poten­tial client or leave a greet­ing that is just dif­fer­ent than the norm. Your callers are not stu­pid. You don’t need to remind them that they have reached your voice­mail or about the beep” sound. They know how to leave a mes­sage. Besides, voice­mail and the beep” have been around for over 30 years. The key to a good voice­mail greet­ings is to be dif­fer­ent and get right to the point. Here are a few bet­ter exam­ples for Bran­don, This is Bran­don from Bran­don’s Paint­works. When leav­ing your mes­sage, let me know the best time to call you back, and I will do so promply. Thanks for call­ing” or This is Bran­don. Your call is impor­tant to me and I promise to get back with you in less than xyz mins…” One final tip about your voice­mail mes­sage: Smile when record­ing your greet­ing and speak clear­ly! You’d be sur­prised at how many peo­ple will com­ment about your pos­i­tive atti­tude when leav­ing a mes­sage. When I learned this con­cept a few years ago from anoth­er mar­ket­ing pro­fes­sion­al and switched my voice­mail greet­ing to sound more pos­i­tive (and that I wel­comed” their call), I had many peo­ple say things like, Wow! That was a pos­i­tive greet­ing.” or Whoo…what a great message…you sound chip­per.” It is this sim­ple: nev­er leave the impres­sion that a cus­tomer’s phone call is not important!

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.


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