One of the areas that is almost always overlooked the most for small business owners is their personal greeting message on their business cell phones. Here is the typical message you hear on a mobile phone, for example, “This is Brandon. I’m not available at the moment. So leave me a message after the beep and I’ll get back with you shortly…” (Remember that the tone of voice usually sounds boring too). Think of your voicemail message as a way to separate yourself from your competition. This is the perfect opportunity to leave a good impression on a potential client or leave a greeting that is just different than the norm. Your callers are not stupid. You don’t need to remind them that they have reached your voicemail or about the “beep” sound. They know how to leave a message. Besides, voicemail and the “beep” have been around for over 30 years.
The key to a good voicemail greetings is to be different and get right to the point. Here are a few better examples for Brandon, “This is Brandon from Brandon’s Paintworks. When leaving your message, let me know the best time to call you back, and I will do so promply. Thanks for calling” or “This is Brandon. Your call is important to me and I promise to get back with you in less than xyz mins…”
One final tip about your voicemail message: Smile when recording your greeting and speak clearly! You’d be surprised at how many people will comment about your positive attitude when leaving a message. When I learned this concept a few years ago from another marketing professional and switched my voicemail greeting to sound more positive (and that I “welcomed” their call), I had many people say things like, “Wow! That was a positive greeting.” or “Whoo…what a great message…you sound chipper.” It is this simple: never leave the impression that a customer’s phone call is not important!