Creative Intel Commercials
It is old news to say how successful Intel has been with their humorous and creative approach to advertising. Intel makes computer processors that no one but computer techies can see yet just about everyone who owns a computer knows Intel. They’ve stamped their logo in a visible place on computers everywhere. They have the reputation for building the best processors for computers. So, as a marketing guy, I love Intel’s approach to marketing. They did not want people to just feel comfortable buying a computer that had “intel inside.” They wanted a cult following! Now they’ve secured their #1 status through their effective and downright funny ads. Great job, Intel! How can you make your company have a fan based who loves you? Maybe a humorous commercial? A tagline? A particular service that no one else offers? A guarantee that is unbeatable? Or a leave behind gift or mascot? (think: Aflac) View my favorite Intel Commercial.