Did You See the New Program from Angie’s List?
For years now, Angie’s List has required advertisers to sign up for a 12-month commitment. Many of you haven’t had the best experience with the platform, making a long-term contract less than attractive.
They JUST released a new program that may actually be a better fit, and dovetail nicely with your fall marketing plans.
Details On the New Angie’s List Program
If you pay in full (with a minimum spend of about $1200), you can sign up for a 3‑month contract and enjoy a decent amount of exposure. Much better than a full year, especially considering that a number of my clients have been getting super inexpensive leads from the List.
As an example, one client pays around $3600/year to Angie’s List, and in August alone they had 25 leads. Another client of mine pays around $5,000/year, and in June they received 39 leads, 20 in July, and 17 in August. Prior to COVID they averaged fewer than 6 per month.
What’s the Takeaway?
Right now people are VERY focused on home improvement projects. Even if Angie’s List hasn’t been a big winner for you historically, their cost-effective 3‑month commitment might be a wise choice as you move into fall planning and marketing. It’s not a long contract, and the lead flow is strong. Why not take advantage of it?
Consider This Before Signing On the Dotted Line…
Results will definitely vary, just like any other marketing effort. I also haven’t recommended this to EVERY one of my clients because its success will depend on several factors:
- If the competition is heavy in your area, you’ll go up against other top-rated Angie’s List contractors.
- Angie’s List members also typically go with the cheapest bid since they assume that anyone on the List is reputable and good. So, if your prices aren’t extremely competitive, you’ll be at a disadvantage.
- If you aren’t highly-rated on Angie’s List, your leads will likely not be as strong.
With that said, it may be worth a shot! And remember, my team and I are here to assist. We can help you create a strategy, and talk with a national rep to make a plan that works for you.
About David Chism
David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.
