Do Passing Out Door Hangers Still Work?

Posted by David Chism | Thu, Jun 30, 2016

I con­tin­ue to get asked this ques­tion, Is it worth it to pass out door hang­ers while we are work­ing in a neighborhood?”  After look­ing at a num­ber of cus­tomer reports I gath­ered from their CRM pro­grams, here is my conclusion. In gen­er­al, fly­er­ing a neigh­bor­hood with door hang­ers while you are work­ing in a neigh­bor­hood does not work very well. You will most like­ly get a few leads, but the cost of those leads are nor­mal­ly high. Nor­mal­ly when you send a mail­er or a door hang­er while work­ing in that area just once does not do much of any­thing. Door hang­ers, like direct mail, can work, but it requires con­sis­ten­cy and a lot of work. I also think home­own­ers just don’t like door hang­ers. They are an incon­ve­nience.

When To Con­sid­er a Door Hang­er Campaign

If it were up to me, I would not put much effort into door hang­ers any­more, even if you want­ed to hit the same neigh­bor­hoods over and over. It is a less per­son­al way to intro­duce your com­pa­ny to neigh­bors. You are bet­ter off invest­ing in a good list and mail­ing com­mu­ni­ties on a sched­ule. I do have some clients that walk neigh­bor­hoods fair­ly con­sis­tent­ly with door hang­ers: over and over. Yet as I look at the leads and sales that come in, the price per lead and sale are very expen­sive. So I would def­i­nite­ly put that mon­ey into some­thing else. If you are new in busi­ness and don’t mind walk­ing neigh­bor­hoods your­self, this might be the only time I’d advise door hang­ers. The results still will be small with­out a good spe­cial offer” and rea­son to call.

What Would You Do Instead of Door Hangers

I would make sure your trucks and yard signs are clean and present on every sin­gle job site. That is a no brain­er, but often times, con­trac­tors for­get one or both of these items. I think it is a good idea to mar­ket to the neigh­bors direct­ly next door and across the street to let them know what you’ll be doing. Per­haps you can stop by and drop them off a spe­cial inex­pen­sive gift (Star­bucks card and excuse our dust” note). It is mar­ket­ing to less peo­ple, but it would real­ly make your com­pa­ny stand out as being proac­tive, con­sid­er­ate and pro­fes­sion­al! Final­ly, I’d make sure you are com­mit­ted to the neigh­bor­hoods you want to work in: neigh­bor­hood dom­i­na­tion! How can you get more involved in help­ing that com­mu­ni­ty? This involves a lot of time and effort on your part: lit­tle league spon­sor­ships, silent auc­tions, his­tor­i­cal soci­ety spon­sor­ships, races, fundrais­ers and so forth. Put your mon­ey and time in build­ing up your brand in a com­mu­ni­ty where peo­ple respect and know you are there to stay. You then will not need door hang­ers at all!

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.

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