Email Marketing Frequency
Posted by David Chism | Thu, Dec 17, 2009

Unless you have a very compelling offer for your clients,
4 times a year is a good amount of times to connect with your customers if you are a small service company. Sometimes you can get away with once a month and even a couple times a month, if you are really trying hard to get the phone to ring. However, the conservative approach is still quarterly. The only companies who can get away with weekly email blast are large and successful retail chains such as Apple Computer,
LL Bean and Amazon.com. The rest of us have to be more careful or we will be labeled spam or get lots of unsubscribes. The only way to really know if you are bothering people is to try it out a couple times and see what response you get. You won’t know unless you try. Marketing is a science. We are still learning how people react to advertising, especially with all the web and email capabilities available to us all.
About David Chism
David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.