Email Marketing Frequency

Posted by David Chism | Thu, Dec 17, 2009

 Email Marketing Frequency
Email Marketing iconUnless you have a very com­pelling offer for your clients, 4 times a year is a good amount of times to con­nect with your cus­tomers if you are a small ser­vice com­pa­ny. Some­times you can get away with once a month and even a cou­ple times a month, if you are real­ly try­ing hard to get the phone to ring. How­ev­er, the con­ser­v­a­tive approach is still quar­ter­ly. The only com­pa­nies who can get away with week­ly email blast are large and suc­cess­ful retail chains such as Apple Com­put­er, LL Bean and Ama​zon​.com. The rest of us have to be more care­ful or we will be labeled spam or get lots of unsub­scribes. The only way to real­ly know if you are both­er­ing peo­ple is to try it out a cou­ple times and see what response you get. You won’t know unless you try. Mar­ket­ing is a sci­ence. We are still learn­ing how peo­ple react to adver­tis­ing, espe­cial­ly with all the web and email capa­bil­i­ties avail­able to us all.

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.


Subscribe to the Blog

Please provide a short summary of why you are reaching out today.