Email Marketing Frequency

Unless you have a very com­pelling offer for your clients, 4 times a year is a good amount of times to con­nect with your cus­tomers if you are a small ser­vice com­pa­ny. Some­times you can get away with once a month and even a cou­ple times a month, if you are real­ly try­ing hard to get the phone to ring. How­ev­er, the con­ser­v­a­tive approach is still quar­ter­ly. The only com­pa­nies who can get away with week­ly email blast are large and suc­cess­ful retail chains such as Apple Com­put­er, LL Bean and Ama​zon​.com. The rest of us have to be more care­ful or we will be labeled spam or get lots of unsub­scribes. The only way to real­ly know if you are both­er­ing peo­ple is to try it out a cou­ple times and see what response you get. You won’t know unless you try. Mar­ket­ing is a sci­ence. We are still learn­ing how peo­ple react to adver­tis­ing, espe­cial­ly with all the web and email capa­bil­i­ties avail­able to us all.