Examples of Short Contractor Videos

In this post, I am doing some­thing a bit dif­fer­ent. I have talked to many of my clients over the years on using video in their mar­ket­ing. This can be a tough one for many of you read­ing this to swal­low. So what I’ve done is tried to make this a bit eas­i­er for you. I have linked up a num­ber of dif­fer­ent types of videos used by oth­ers in the indus­try (and sim­i­lar industries). I hope these videos will help inspire your team to begin cre­at­ing great con­tent for your prospects. The more you can embrace videos and their grow­ing pow­er in today’s online mar­ket­ing world, the more busi­ness you will see come through your doors in the years to come. The key is to be viewed as an edu­ca­tor and expert in your indus­try. As you will see from my exam­ples below, many of these videos were pro­duced with very lit­tle mon­ey. Most of them just took time. A great tool to begin, if you use an iPhone, is iMovie. Down­load it and try a few videos. They are very sim­ple to do!

Answer­ing Con­sumer Questions

I put these first two videos at the top, because these are per­haps the best types of videos you can pro­duce, and it does not take much effort on your part. All you have to do is write down ques­tions your prospects and cus­tomers have, get out your phone (stick it on a tri­pod) and start record­ing. These videos do not need to take longer than 1 – 2 min­utes. [embed]https://www.youtube.com/watch?v=DoXEIEGpo0o[/embed] [embed]https://www.youtube.com/watch?v=Pl3Rx7lxGMA[/embed]

Types of Prod­ucts To Use and Why

In this short car­pet video, one of the own­ers edu­cates his view­ers in the types of car­pet to select for his/​her home. It depends on a num­ber of dif­fer­ent fac­tors. Doing these edu­ca­tion­al videos, again, builds trust. If you do not do this, your com­peti­tor will. [embed]https://www.youtube.com/watch?v=wuDSui2KFPk[/embed]

Prod­uct Testing

In this video, Chism Broth­ers Paint­ing fore­man, Troy, gives a brief test of sev­er­al qual­i­ty bond­ing primers. All of these prod­ucts he select­ed are well known and do a good job. Yet some­times cer­tain prod­ucts work bet­ter for a par­tic­u­lar sur­face. So he does a bit of prod­uct test­ing and selects the win­ner for his project. This demon­strates the impor­tance of prod­uct knowl­edge to your con­sumers. [embed]https://www.youtube.com/watch?v=ISlnlBDz9f0[/embed] Or this Prod­uct demon­stra­tion on Facebook

Short Project Videos

Painters USA, gives view­ers a quick snap­shot of a con­crete pol­ish­ing project. This type of ser­vice requires spe­cial skills and expen­sive equip­ment. [embed]https://www.youtube.com/watch?v=jABiPyaEU3s[/embed] Lake­side Paint­ing doing a sim­i­lar con­crete pol­ish­ing and line strip­ing video: [embed]https://www.youtube.com/watch?v=EImM_p5Mfu4[/embed]

Refac­ing Kitchen Cabinets

In this video, own­er Chuck Win­kles, shares a brief video of a kitchen refac­ing project he just com­plet­ed. The ben­e­fit to this type of video is how Chuck was able to explain a few rea­sons of why refac­ing can be a less expen­sive alter­na­tive to a full kitchen remod­el. His com­pa­ny, New Life Bath & Kitchen, does com­plete kitchen remod­el­ing as well, but he likes to give his prospects options. [embed]https://www.youtube.com/watch?v=f4luLnPcl4M[/embed] Josh Abram­son, All­bright 1 – 800 PAINT­ING, get­ting a bit cre­ative with his project videos this year using a quad­copter. [embed]https://www.youtube.com/watch?v=El-h5O94qAA[/embed]

Cus­tomer Testimonials

Steve Bur­nett, founder of Bur­nett 1 – 800 PAINT­ING, came up a unique idea a few years ago of using his phone to record short and sim­ple cus­tomer tes­ti­mo­ni­als. These videos were post­ed on YouTube and his web­site. This helped build local search, trust and cred­i­bil­i­ty. Great job, Steve! [embed]https://www.youtube.com/watch?v=plFKwwHsdPU[/embed]

Com­pa­ny Infor­ma­tive Video

[embed]https://vimeo.com/112463564[/embed]

How To Videos

Not every­one watch­ing your videos will be DIY­ers. Some­times they are search­ing for answers to prob­lems they might have on their home or prop­er­ty, but they do not want to do the work them­selves. If your com­pa­ny is the con­tin­u­al­ly push­ing out edu­ca­tion­al con­tent, you’ll be viewed as the expert in your com­mu­ni­ty. When they are ready to hire, you will be the brand they remem­ber most! [embed]https://www.youtube.com/watch?v=-pjrGxxbOVQ[/embed]

Job­site Visits

This was a video I did with a client of mine using Google Hang­outs. I did a brief inter­view with Bar­ry on a job­site. It is a lit­tle shaky, as you’ll see. But it was a pret­ty neat idea of being able to show a project ​“live.” [embed]https://www.youtube.com/watch?v=rD5kPtzUQW0[/embed]