Examples of Short Contractor Videos

Posted by David Chism | Tue, Jun 23, 2015

In this post, I am doing some­thing a bit dif­fer­ent. I have talked to many of my clients over the years on using video in their mar­ket­ing. This can be a tough one for many of you read­ing this to swal­low. So what I’ve done is tried to make this a bit eas­i­er for you. I have linked up a num­ber of dif­fer­ent types of videos used by oth­ers in the indus­try (and sim­i­lar industries). I hope these videos will help inspire your team to begin cre­at­ing great con­tent for your prospects. The more you can embrace videos and their grow­ing pow­er in today’s online mar­ket­ing world, the more busi­ness you will see come through your doors in the years to come. The key is to be viewed as an edu­ca­tor and expert in your indus­try. As you will see from my exam­ples below, many of these videos were pro­duced with very lit­tle mon­ey. Most of them just took time. A great tool to begin, if you use an iPhone, is iMovie. Down­load it and try a few videos. They are very sim­ple to do!

Answer­ing Con­sumer Questions

I put these first two videos at the top, because these are per­haps the best types of videos you can pro­duce, and it does not take much effort on your part. All you have to do is write down ques­tions your prospects and cus­tomers have, get out your phone (stick it on a tri­pod) and start record­ing. These videos do not need to take longer than 1 – 2 min­utes. [embed]https://www.youtube.com/watch?v=DoXEIEGpo0o[/embed] [embed]https://www.youtube.com/watch?v=Pl3Rx7lxGMA[/embed]

Types of Prod­ucts To Use and Why

In this short car­pet video, one of the own­ers edu­cates his view­ers in the types of car­pet to select for his/​her home. It depends on a num­ber of dif­fer­ent fac­tors. Doing these edu­ca­tion­al videos, again, builds trust. If you do not do this, your com­peti­tor will. [embed]https://www.youtube.com/watch?v=wuDSui2KFPk[/embed]

Prod­uct Testing

In this video, Chism Broth­ers Paint­ing fore­man, Troy, gives a brief test of sev­er­al qual­i­ty bond­ing primers. All of these prod­ucts he select­ed are well known and do a good job. Yet some­times cer­tain prod­ucts work bet­ter for a par­tic­u­lar sur­face. So he does a bit of prod­uct test­ing and selects the win­ner for his project. This demon­strates the impor­tance of prod­uct knowl­edge to your con­sumers. [embed]https://www.youtube.com/watch?v=ISlnlBDz9f0[/embed] Or this Prod­uct demon­stra­tion on Facebook

Short Project Videos

Painters USA, gives view­ers a quick snap­shot of a con­crete pol­ish­ing project. This type of ser­vice requires spe­cial skills and expen­sive equip­ment. [embed]https://www.youtube.com/watch?v=jABiPyaEU3s[/embed] Lake­side Paint­ing doing a sim­i­lar con­crete pol­ish­ing and line strip­ing video: [embed]https://www.youtube.com/watch?v=EImM_p5Mfu4[/embed]

Refac­ing Kitchen Cabinets

In this video, own­er Chuck Win­kles, shares a brief video of a kitchen refac­ing project he just com­plet­ed. The ben­e­fit to this type of video is how Chuck was able to explain a few rea­sons of why refac­ing can be a less expen­sive alter­na­tive to a full kitchen remod­el. His com­pa­ny, New Life Bath & Kitchen, does com­plete kitchen remod­el­ing as well, but he likes to give his prospects options. [embed]https://www.youtube.com/watch?v=f4luLnPcl4M[/embed] Josh Abram­son, All­bright 1 – 800 PAINT­ING, get­ting a bit cre­ative with his project videos this year using a quad­copter. [embed]https://www.youtube.com/watch?v=El-h5O94qAA[/embed]

Cus­tomer Testimonials

Steve Bur­nett, founder of Bur­nett 1 – 800 PAINT­ING, came up a unique idea a few years ago of using his phone to record short and sim­ple cus­tomer tes­ti­mo­ni­als. These videos were post­ed on YouTube and his web­site. This helped build local search, trust and cred­i­bil­i­ty. Great job, Steve! [embed]https://www.youtube.com/watch?v=plFKwwHsdPU[/embed]

Com­pa­ny Infor­ma­tive Video


How To Videos

Not every­one watch­ing your videos will be DIY­ers. Some­times they are search­ing for answers to prob­lems they might have on their home or prop­er­ty, but they do not want to do the work them­selves. If your com­pa­ny is the con­tin­u­al­ly push­ing out edu­ca­tion­al con­tent, you’ll be viewed as the expert in your com­mu­ni­ty. When they are ready to hire, you will be the brand they remem­ber most! [embed]https://www.youtube.com/watch?v=-pjrGxxbOVQ[/embed]

Job­site Visits

This was a video I did with a client of mine using Google Hang­outs. I did a brief inter­view with Bar­ry on a job­site. It is a lit­tle shaky, as you’ll see. But it was a pret­ty neat idea of being able to show a project live.” [embed]https://www.youtube.com/watch?v=rD5kPtzUQW0[/embed]

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.


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