Facebook Messenger Management

Posted by David Chism | Thu, Sep 6, 2018

 Facebook Messenger Management
Have you noticed that more and more com­pa­nies are using Face­book Mes­sen­ger to communicate?  Larg­er cor­po­ra­tions, includ­ing Ver­i­zon Wire­less, Com­cast, and Sonos, for exam­ple, use Face­book Mes­sen­ger to offer sup­port direct­ly to their cus­tomers. I am def­i­nite­ly one of those guys who use this easy and con­ve­nient tool as often as pos­si­ble. Most of the time, I get a quick response! I’ve noticed that many home improve­ment com­pa­nies that have a Face­book page have Mes­sen­ger turned on (ready to receive mes­sages), but they don’t respond in a time­ly man­ner at all. Your com­pa­ny has the oppor­tu­ni­ty to ful­ly con­trol Face­book Mes­sen­ger (FBM):
  • You can turn it on or off at anytime
  • You can offer spe­cif­ic peo­ple with­in your orga­ni­za­tion access to the plat­form, ensur­ing that no ser­vice or sales request is lost
  • Those of you who already use and see the ben­e­fit of Face­book Mes­sen­ger can go a step fur­ther and cus­tomize some of the fea­tures of the app
  • You can even install the rec­og­niz­able but­ton on your web­site (or your email signature)!
In short, if you real­ly own it, FBM is a great tool to com­mu­ni­cate with your cus­tomers and prospects (and to make your respon­sive­ness sets you apart from the com­pe­ti­tion). I would, how­ev­er, high­ly rec­om­mend that you review how your com­pa­ny uses it, who will be respon­si­ble, and make sure you do what it takes to nev­er miss a request. It’s very frus­trat­ing for a con­sumer to reach out on a social media plat­form and won­der if they’ll ever hear back. As always, if you get stuck, reach out to my team for help on learn­ing more about Face­book Mes­sen­ger.

Bonus Tip:

Make sure your team down­loads and uses the Face­book for Busi­ness app, giv­ing them all easy access to read and respond to inquiries on FB Messenger. 

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.

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