
Building Facebook
“likes” for your contracting business takes time and patience. Yes you can run Facebook ads, deals and specials to help increase the numbers, and that can work. In this brief blog I will suggest a couple ways to increase your Facebook followers using your networking groups.
The Networking Group Tip If you are part of a Business Networking International (
BNI) group, then you know that each of you get a
60 second commercial every single week. Sometimes you will use most of those
60 seconds to remind the members what you do. After a couple months of that, people definitely tune you out. So, start with something new and different. Ask the
BNI (Rotary Club, Chamber, etc.) members to join your Facebook fan page. Ask them if they’d do you a
HUGE favor and invite some of their local friends to join your page too. Tell them getting new
“likes” are similar to getting referrals to you! Get a commitment or a show of hands who is willing to do it. I know this sounds a little bold, but I’ve been to
BNI, and people there are very eager to help and promote each other.
Tracking the Progress Since you should have a members list, go ahead and create a spreadsheet of all the names of the members and if and when they join your business page. On that spreadsheet, keep track of the number of
“likes” you have and when you get more. This will help you know if and when you should promote your Facebook fan page again…and even corner a few people who have not joined your page yet (do this in a fun and friendly way of course). For future
60 second commercials, use those times to ask your members what things they’d like to see on your page and also share any updates you’ve made such as: contest, amazing before and after shots, featured how to videos, tips on decorating, etc.
Important: Also spend time pointing out other people’s Facebook pages and things you like about them. This is what social media is all about: genuine sharing and connecting with people. Have you tried this
“tip” or have another idea on how to grow your Facebook business page by networking?