Get Your Business Blooming: Marketing Tips for Spring

There’s still a nip in the air for most of us, but don’t let it bring you down. Now is the per­fect time to fire up that mar­ket­ing machine and start book­ing that spring work. Here are a few tips to prime the pump:

1. Check off the basics – Before you do any­thing, make sure your mar­ket­ing and sales house is in order. 

   1. Web­site – Check to see all of your web­pages and links are work­ing (SEO dings 404s). Make sure your lead forms are up to date and fun­nel­ing to the right place. Check to see all your con­tact infor­ma­tion is vis­i­ble and cor­rect, and don’t for­get to update your copy­right date to tell cus­tomers that your busi­ness is open and ready for work.

   2. Trucks, uni­forms, and swag – Just like your web­site, make sure your truck wraps and uni­forms are up to date and look­ing sharp. Toss yard signs and pens with old logos or con­tact infor­ma­tion. Re-order any­thing that is in short supply.

   3. Pro­cess­ing leads – A sys­tem that aids in accu­ra­cy and speed is the key to suc­cess here. This is espe­cial­ly impor­tant if you are Google Local Ser­vices Ads- speed counts and, believe me, the stop­watch is running. 

   4. Reviews – Are you alert­ed when you get a new review? If you haven’t kept an eye on these, now is a good time to make sure you’ve respond­ed to reviews, don’t have any spam reviews, and have a process for get­ting new reviews.

   5. Social – Just like your web­site, make sure your social media is up to date with new pics, videos, logos, and con­tact infor­ma­tion. It’s also a good time to review your process for engag­ing and respond­ing to users. 

2. Refine your mes­sage – New year, new you? Now is a great time to see if your mes­sag­ing accu­rate­ly reflects your com­pa­ny and offer­ings. There are moments for humil­i­ty, but this isn’t one of them. Clear­ly com­mu­ni­cate to cus­tomers why they should hire you. Take some time to think about what sets you apart and what you can offer that your com­peti­tors can’t.

3. Don’t go for­ward, until you look back – Take a look back at mar­ket­ing vehi­cles and cam­paigns that went well and those that fell flat. This data is a trea­sure trove of infor­ma­tion that can guide your spring mar­ket­ing campaign. 

4. Use Your Assets – Graph­ics, videos, blogs, offers, emails, social posts! It can be daunt­ing to get all your mar­ket­ing infor­ma­tion togeth­er. Before you cre­ate any­thing new, take a look at what you have in hand. You prob­a­bly have some use­ful before and after pho­tos and job site update videos in text mes­sages or Com­pa­ny­Cam. Don’t be afraid to peruse old emails and social posts and update them for the new year! And while we are talk­ing about assets, now is a great time to reach out to past cus­tomer lists.

5. Tar­get, tar­get, tar­get – This is impor­tant for a lot of rea­sons but here are two. First, fre­quen­cy is one of the most impor­tant aspects of mar­ket­ing. On aver­age you want to be in front of your cus­tomer XX times. This means to uti­lize your bud­get, you need to know your cus­tomer, nar­row down your tar­get mar­ket, and reach out to them a lot. Sec­ond, you want your mes­sage to speak direct­ly to their moti­va­tions, val­ues, and pain points. 

6. Choose your vehi­cle mix – Don’t put all your eggs in one bas­ket. Grab a nice mix of Google Ads, GLSA, direct mail, email, com­mu­ni­ty event spon­sor­ships, social, TV ads, and radio ads. This way cus­tomers can find you when they need a paint job, and (even more impor­tant­ly) they remem­ber you before they go shop­ping for paint­ing services.

Now off to the races with you! Here’s to a pro­duc­tive spring!