Hire Estimators Who Have Social Media Experience

Posted by David Chism | Thu, Sep 29, 2016

If you are look­ing to hire a sales­per­son (esti­ma­tor) for your home improve­ment busi­ness, may I sug­gest that you strong­ly con­sid­er this pre­req­ui­site: Make sure the prospec­tive esti­ma­tor has some expe­ri­ence with social media and is not afraid to do a lit­tle bit of social media work when he/​she comes to work for you. Over the years I have worked with many qual­i­ty paint­ing com­pa­nies around the U.S. and have had the priv­i­lege to inter­view poten­tial sales­peo­ple for some of them. I have also inter­act­ed with many esti­ma­tors who were hired by my clients. In most cas­es, the esti­ma­tors are not very tech savvy or do not have much social media expe­ri­ence. Many of these folks also did not seem to have the desire to learn and embrace some of the lat­est inno­va­tions in tech­nol­o­gy and online social media.

Why Is It Impor­tant for a Sales­per­son to Embrace Social Media?

It is real­ly quite sim­ple. If you can hire a sales­per­son who has a good under­stand­ing of social media, whether it be Face­book, Snapchat, Insta­gram, LinkedIn, or Twit­ter, chances are that he or she can put that knowl­edge to work for you. They should be able to help build your com­pa­ny’s’ brand and sell more work over time. Social media done right is real­ly not very dif­fer­ent from mar­ket­ing with tra­di­tion­al forms of social events: tradeshows, net­work­ing events, mix­ers and so forth. Social media is also a way to edu­cate one’s audi­ence and build a rep­u­ta­tion of trust with con­sumers. If a sales­per­son can do this on their own and/​or assist the mar­ket­ing depart­ment, you’ll def­i­nite­ly see results. There’s not much more to add at this time. I just want­ed to put a bug in your ear about adding social media expe­ri­ence as a nice to have” when look­ing for sales­peo­ple. Obvi­ous­ly, you can pro­vide train­ing if some­one does not know all that much about online mar­ket­ing or social media out­lets, but it sure does­n’t hurt to find some­one who already has that form of edu­ca­tion under their belt. It might even be far more impor­tant than a col­lege degree!

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.


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