How Are You Responding To the Coronavirus?

Posted by Adam Zobel | Thu, Mar 12, 2020

 How Are You Responding To the Coronavirus?

Over the past few days I’ve been receiv­ing more and more requests for help with cre­at­ing con­tent that our clients can use to calm their own clients. After all, with the pre­vail­ing rec­om­men­da­tion being to close your doors and avoid expo­sure, why risk hav­ing a painter or remod­el­er come work in your home, right? 

First, I don’t pre­tend to be an infec­tious dis­ease expert. And, I also don’t want to be an arm­chair health­care pro­fes­sion­al — we have plen­ty of those on social media.

But the real­i­ty, no mat­ter what, is that peo­ple are get­ting sick, and peo­ple are get­ting afraid. So, what can you do from a marketing/​business perspective?

Make a Plan for Min­i­miz­ing Coro­n­avirus Risk

When our clients have reached out to me, I’ve been turn­ing the ques­tion right around by ask­ing: What ARE you doing about it?”

I don’t want to tell peo­ple to just relax in a care­ful­ly-word­ed email or social media post. I’d much rather share what you are specif­i­cal­ly doing. 

Typ­i­cal­ly, these plans involve:

  • Care­ful­ly screen­ing the health of your team. 
  • Mak­ing pro­vi­sions for addi­tion­al paid sick time, just so that if one of your team mem­bers IS sick, they don’t risk com­ing into work to make their full 40-hour paycheck. 
  • If your team has trav­eled recent­ly, espe­cial­ly abroad, give them a chunk of time off to make sure they’re healthy. 
  • Keep hand san­i­tiz­er in your vans. And, make sure your esti­ma­tors car­ry it with them!
  • No hand­shakes, high-fives, etc. Fol­low the three-foot rule.
  • Keep large meet­ings to a min­i­mum (make them vir­tu­al instead!). As an exam­ple, we use Zoom and have real­ly enjoyed it. Oth­er providers, like Loom, are even extend­ing free tri­als and low­er­ing costs to give more peo­ple access to their product.
  • If you have an office team, let them work remotely.
  • Focus on exte­ri­or jobs when­ev­er pos­si­ble, min­i­miz­ing the risk of work­ing indoors. 

Don’t For­get To Pro­tect Your Team!

With lead counts to reach and sales goals on your mind, it can be easy to focus on pro­tect­ing and reas­sur­ing your clients. 

At the same time, remem­ber that you have a duty to pro­tect your team as well, and pro­vide a safe work envi­ron­ment. I wouldn’t hes­i­tate to make sure your prospec­tive client is healthy, maybe ask­ing a few key ques­tions before work­ing in their home. The cour­tesy needs to go both ways. 

Don’t Ignore the Coro­n­avirus — It’ll Be Here a While

The pre­dic­tion is that this issue is going to get much worse before it gets bet­ter. With­out buy­ing into any hys­te­ria, it’s wise to make a clear action plan and make that action plan pub­lic. Whether it’s a stan­dard email, a page on your web­site, or a blog arti­cle, let peo­ple know that you take the risk seri­ous­ly and have a plan in place. 

In the mean­time? Keep the con­tent flow­ing on social media, show­ing your team at work and com­plet­ing projects local­ly. That will help to pro­vide peace of mind as well. 

Make the plan and work it! We’ll get through this.

About Adam Zobel

Adam came to us with a background in teaching, writing, and a work history that included serving numerous small businesses (including assisting with content writing and marketing efforts). He was a natural fit, and enjoys connecting with our clients, creating unique content that reflects their culture and voice. We keep him busy! Adam handles blogging, email campaigns, website content creation, copywriting for print and promotional materials, social media, letters, mailers, and more. He also does a dynamo impression of Nicolas Cage, but you didn’t hear that from us. Adam lives in New Hampshire with his wife and two boys. He is also a 1st cousin of David’s wife!


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