How Mozart Can Change Your Business

Posted by David Chism | Fri, Apr 22, 2011

 How Mozart Can Change Your Business
Guest Post by Bill Seaver Before you read this post I rec­om­mend you watch this video clip (embed­ded below).  Watched it? Great. Now let’s talk… I remem­ber being total­ly enam­ored by the sto­ry of Mozart the first time I saw the movie Amadeus. One of the things Mozart did was change the way Aus­tri­ans viewed operas. He did this by rec­og­niz­ing there was a way to build on their rich his­to­ry of music and improve upon the parts that could be bet­ter. In the clip from Amadeus we see that point clear­ly. The com­pos­er Salieri is the guy at the begin­ning. He is a mod­el com­pos­er by all the stan­dards of the present day. He didn’t ques­tion the way things were, rather he sought to make a name for him­self with­in the sys­tem. He also hat­ed Mozart. He hat­ed him because Mozart didn’t give a rip about the sys­tem and he had more tal­ent than cas­tle full of com­posers. We see Mozart’s tal­ent and lack of deco­rum in the video. He mem­o­rizes the song after hav­ing heard it once and then does the unthink­able: he changes it. Did you catch the line, It does­n’t real­ly work, does it?” Mozart has the audac­i­ty to take what is a stan­dard short con­cer­to and improve upon it because it can be bet­ter. Mozart And Your Business Today there are Mozart-esque changes hap­pen­ing in mar­ket­ing. The old ways of reach­ing peo­ple aren’t the only (nor often the best) meth­ods for reach­ing the right peo­ple for your busi­ness. Addi­tion­al­ly, there’s more noise demand­ing people’s atten­tion than ever before. The new kid on the mar­ket­ing block is social media. In many ways social media is the Mozart of mar­ket­ing world now. Social media builds upon some of the great mar­ket­ing, adver­tis­ing, and pub­lic rela­tions his­to­ry from the last cen­tu­ry and reshapes it to fit today’s cul­ture and tech­nol­o­gy. What Social Media Is  Social media is a vast array of new Inter­net-based tech­nolo­gies that allows peo­ple to cre­ate and con­sume media. Social media is also a new mind­set for both busi­ness­es and their cus­tomers. It’s a mind­set that means the con­sumer has a voice and is will­ing to use it. It’s a mind­set that means a busi­ness can actu­al­ly be sure who they’re reach­ing with their mar­ket­ing efforts rather than tak­ing a shot­gun approach all the time. For all the hype about Face­book and YouTube and Twit­ter there are very real busi­ness impli­ca­tions today. The sound of busi­ness has changed. There are new instru­ments to learn and new ways to play the old instru­ments. There is new music to play and there are new ways to play the old music. It’s time to face the music. Your busi­ness needs to be think­ing about these changes. Your busi­ness needs to be work­ing toward these changes. Your busi­ness needs to decide how they apply to your par­tic­u­lar sit­u­a­tion. Your busi­ness should be look­ing for its own Mozarts. It’s time to change your tune. Let the Mozart mind­set push you toward change that will ben­e­fit your com­pa­ny for years to come. How is your busi­ness using Social Media? Are you com­mit­ted to this new change in marketing?

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.


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