Guest Post by Bill Seaver
Before you read this post I recommend you watch this video clip (embedded below).
Watched it? Great. Now let’s talk…
I remember being totally enamored by the story of Mozart the first time I saw the movie Amadeus. One of the things Mozart did was change the way Austrians viewed operas. He did this by recognizing there was a way to build on their rich history of music and improve upon the parts that could be better.
In the clip from Amadeus we see that point clearly. The composer Salieri is the guy at the beginning. He is a model composer by all the standards of the present day. He didn’t question the way things were, rather he sought to make a name for himself within the system. He also hated Mozart. He hated him because Mozart didn’t give a rip about the system and he had more talent than castle full of composers.
We see Mozart’s talent and lack of decorum in the video. He memorizes the song after having heard it once and then does the unthinkable: he changes it. Did you catch the line, “It doesn’t really work, does it?” Mozart has the audacity to take what is a standard short concerto and improve upon it because it can be better.
Mozart And Your Business
Today there are Mozart-esque changes happening in marketing. The old ways of reaching people aren’t the only (nor often the best) methods for reaching the right people for your business. Additionally, there’s more noise demanding people’s attention than ever before.
The new kid on the marketing block is social media. In many ways social media is the Mozart of marketing world now. Social media builds upon some of the great marketing, advertising, and public relations history from the last century and reshapes it to fit today’s culture and technology.
What Social Media Is
Social media is a vast array of new Internet-based technologies that allows people to create and consume media. Social media is also a new mindset for both businesses and their customers. It’s a mindset that means the consumer has a voice and is willing to use it. It’s a mindset that means a business can actually be sure who they’re reaching with their marketing efforts rather than taking a shotgun approach all the time.
For all the hype about Facebook and YouTube and Twitter there are very real business implications today. The sound of business has changed. There are new instruments to learn and new ways to play the old instruments. There is new music to play and there are new ways to play the old music.
It’s time to face the music. Your business needs to be thinking about these changes. Your business needs to be working toward these changes. Your business needs to decide how they apply to your particular situation. Your business should be looking for its own Mozarts. It’s time to change your tune. Let the Mozart mindset push you toward change that will benefit your company for years to come.
How is your business using Social Media? Are you committed to this new change in marketing?