Where I live in Maryland, most homeowners have asphalt driveways, not concrete. I have one as well! It starts out as a single driveway (for 1 car) and ends up at the garage accommodating two cars. For a while now, I have been thinking that I’d like to expand my driveway to fit more cars and make it easier to get in and out. But I had no idea what it would cost to do this sort of project. Is this a $3,000 project or a $10,000 project? Because this is not my line of work, I decided to go online to see what the World Wide Web had to say about it. I asked Google: “What does it cost to repave a typical driveway?”
It wasn’t a surprise, but the first 7-10 results I found were either Google Ads or directory sites: Angie’s List, HomeAdvisor, etc. I was pretty sure those would not answer my question so I kept scrolling down. Keep in mind that I was doing this with my phone.
I finally stumbled upon this website (blog post): Willie’s Paving. Had he been local to me, this probably would have been up at the top. Take a look and read the blog post for yourself! It answered my question. In fact, if you spend a little time on the site, you will find that Willie’s Paving is a pretty helpful website that focuses on what a consumer wants to know. It helped me find the number that I should expect when I am ready to repave my driveway.
The only downside to Willie’s blog post is that he is NOT local to me. If he were, I would be calling him for an estimate when I am ready to get the job done. Chances are, I won’t be getting a second bid. I think there are plenty of busy consumers (like me) who are the same way. They hunt online for answers, do a little research on a company and then purchase from that company if they feel comfortable and don’t feel they will get take advantage of.
If a consumer cannot find an answer looking online or asking friends/neighbors, they will begin the process of hunting by calling a few contractors to come out and give them bids. This is painful and not a lot of people enjoy this process. The people who do, and they are out there, are not people you and I want to work for!
So let me challenge you to make your marketing, especially your website, more about what the consumer really wants to know! Begin writing content that talks about the cost as well. Most of your competitors will not be doing this anytime soon. So the more you give your customers what they are looking for online, the more trust you’ll build and jobs you will sell.
Side Note: If Willie’s Paving ever reads this post, excellent job! Keep it up!