How Much Should a Painting Company Spend on Marketing?

Posted by David Chism | Mon, Dec 7, 2015

 How Much Should a Painting Company Spend on Marketing?
Novem­ber and Decem­ber are my two busiest months for help­ing my clients plan for the fol­low­ing busi­ness year (when it comes to mar­ket­ing). Most of my clients have a busi­ness coach who helps them with the over­all busi­ness plan for each year, includ­ing a mar­ket­ing bud­get num­ber. The bud­get num­ber that the busi­ness con­sult­ing firm(s) gives to a paint­ing busi­ness can and does vary quite a bit based on a num­ber of factors.

It Depends

Many times, I am asked what bud­get num­ber I’d invest in the mar­ket­ing as well. I like the way busi­ness con­sul­tants often give sev­er­al ideas of what to spend. How­ev­er, in gen­er­al, many of the painters I work with spend any­where from 3 to 5% on over­all mar­ket­ing based on total rev­enue. So if a sea­soned paint­ing con­trac­tor is bud­get­ing to do $1.5M in rev­enue, he’d be set­ting aside any­where from $45,000 – 75,000 in mar­ket­ing cost. If a paint­ing com­pa­ny is fair­ly new in busi­ness or is new to mar­ket­ing his/​her brand, chances are you might need to spend more than 5%. I know about painters who spend more than 5% on mar­ket­ing because they want to increase their rev­enue goals and expand their ter­ri­to­ry too. So it real­ly just depends on your busi­ness goals and the risk you are will­ing to take in order to grow. Screen Shot 2015-12-07 at 2.34.59 PM

What If I Don’t Have That Kind of Money?

The mar­ket­ing bud­get ranges that I gave you above are pret­ty stan­dard based on painters I have known and worked with over the past 6 years. How­ev­er, there are times that I am doing busi­ness with a younger com­pa­ny or one that does not have enough cap­i­tal. In this sit­u­a­tion, your best wager is to spend more of your time mar­ket­ing your job through net­work­ing, con­tent mar­ket­ing and com­mu­ni­ty events. These three things should always be part of your mar­ket­ing plan. Grow­ing one’s busi­ness will either be done through hard work (invest­ing your time) or by budgeting/​spending mon­ey on oth­er forms of adver­tis­ing: online, offline, cus­tomers and so forth. If you are ques­tion­ing how to get more help grow­ing your clien­tele and have a ques­tion, please feel free to reach out to me. I am glad to refer you to a good busi­ness part­ner that assists with painters. 

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.


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