How Often Should I Blog

Posted by David Chism | Thu, Oct 29, 2009

 How Often Should I Blog
Screen shot 2009-10-29 at 9.17.08 AMI get asked the ques­tion, How often should I blog” fre­quent­ly. I typ­i­cal­ly tell con­trac­tors once a week is just fine. If you try to do a cou­ple blogs per week, quite frankly, you’ll burn out and end up post­ing every six months! Don’t believe me? I have seen dozens of painter and con­trac­tor blogs with post dates rang­ing from 2 months to almost a year between post! It means they got too busy, did it too much in the begin­ning or ran out stuff to write about. My sug­ges­tion is to plan out the blogs you will write, set a date and approx­i­mate time on your sched­ule of when you will write the blog. It is impor­tant to turn off your phone and shut down your email so you can con­cen­trate! When I say to plan out your blogs” what I mean by that is to keep a Project List or Memo of Blog Titles. Great writ­ers prob­a­bly spend more time on their titles to an arti­cle rather than the arti­cle itself! So once you have a title in your mind, put it on paper. As you begin build­ing your list, writ­ing a blog once a week will be easy. Now, I must point out one more thing about the fre­quen­cy of blog­ging! While writ­ing often is very impor­tant, the qual­i­ty of your con­tent is just as if not more impor­tant than the fre­quen­cy. If you are a paint­ing con­trac­tor writ­ing about how to plant flow­ers, you will prob­a­bly notice you will be get­ting a lot of green thumb” or gar­den lovers read­ing your blog and com­ment. While that may be good for brand­ing, I’m not sure you’ll get a lot of leads. The pur­pose of blog­ging for a con­trac­tor is to brand and get good leads!

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.

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