How Often Should I Blog

I get asked the ques­tion, ​“How often should I blog” fre­quent­ly. I typ­i­cal­ly tell con­trac­tors once a week is just fine. If you try to do a cou­ple blogs per week, quite frankly, you’ll burn out and end up post­ing every six months! Don’t believe me? I have seen dozens of painter and con­trac­tor blogs with post dates rang­ing from 2 months to almost a year between post! It means they got too busy, did it too much in the begin­ning or ran out stuff to write about. My sug­ges­tion is to plan out the blogs you will write, set a date and approx­i­mate time on your sched­ule of when you will write the blog. It is impor­tant to turn off your phone and shut down your email so you can con­cen­trate! When I say to ​“plan out your blogs” what I mean by that is to keep a Project List or Memo of Blog Titles. Great writ­ers prob­a­bly spend more time on their titles to an arti­cle rather than the arti­cle itself! So once you have a title in your mind, put it on paper. As you begin build­ing your list, writ­ing a blog once a week will be easy. Now, I must point out one more thing about the fre­quen­cy of blog­ging! While writ­ing often is very impor­tant, the qual­i­ty of your con­tent is just as if not more impor­tant than the fre­quen­cy. If you are a paint­ing con­trac­tor writ­ing about how to plant flow­ers, you will prob­a­bly notice you will be get­ting a lot of ​“green thumb” or gar­den lovers read­ing your blog and com­ment. While that may be good for brand­ing, I’m not sure you’ll get a lot of leads. The pur­pose of blog­ging for a con­trac­tor is to brand and get good leads!