How Often Should I Blog?

Posted by David Chism | Sat, Dec 21, 2013

5 Times a Week Model

If you have sat in on any blog­ging or con­tent mar­ket­ing webi­na­rs the past year, you have prob­a­bly been told by the expert” that you need to be blog­ging A LOT. I have heard some folks say 5 times a week, M‑F. The main rea­son for this high fre­quen­cy is to build qual­i­ty con­tent on a reg­u­lar basis, which has typ­i­cal­ly been gold­en for get­ting more search traf­fic. If the con­tent is real­ly that good and you do it 5 times a week, as some peo­ple say you should, you will most like­ly see your site vis­its go up.

Why I Am Not a Fan of 5 Blogs a Week

writers-block-adcBefore I answer the ques­tion, how often should I be blog­ging?” I want­ed to first share that I am not a fan of writ­ing blogs dai­ly. The only peo­ple who can get away with this amount of blog­ging are lead­ers in their indus­try that have a cult fol­low­ing: i.e. Chris Bro­gan & Seth Godin (two of the most well known social media con­sul­tants today). When these authors write a blog post, their audi­ence eager­ly awaits their email update with the lat­est post. Seth tends to write a post dai­ly. Chris, on the oth­er hand writes when he has some­thing real­ly cool to share with his fol­low­ers. This used to be almost dai­ly, but he decid­ed to pull that back to when­ev­er he felt like it! Both men have rav­ing fans who don’t care if the blogs are dai­ly or month­ly! But here is why I real­ly don’t like the 5 day a week prin­ci­ple, heck even 2 days a week can be push­ing it depend­ing on your indus­try. (By the way, my audi­ence tends to be con­trac­tors, painters…so I’m speak­ing main­ly of you guys). I don’t like it because it can quick­ly become irri­tat­ing to your read­ers. The goal in cre­at­ing good con­tent is to win the respect of poten­tial cus­tomers and peo­ple who won’t buy but will become spokes­peo­ple for you (refer­rals). If you write too often and peo­ple have sub­scribed to receive your blog post, it will not be long before you might get more unsub­scribes than new sub­scribes. Peo­ple will begin to tune you out. An exam­ple, I signed up to receive blog updates of a grow­ing CRM com­pa­ny I like. It seemed like I would get a post a week from them, and I real­ly liked the qual­i­ty of the writ­ers. I enjoyed read­ing the 1 post a week. I found it very help­ful. I also liked the fact that sprin­kled into those week­ly blogs would be prod­uct updates: the lat­est and great­est. I then heard this CRM com­pa­ny was using a con­tent man­age­ment pro­gram and had received con­sult­ing about how to real­ly do con­tent mar­ket­ing. I was famil­iar with the con­sult­ing firm. All of a sud­den I start­ed get­ting a new blog post every sin­gle day, five days a week. I actu­al­ly lost count if it was 5 or 7 days as it felt like it was dai­ly. The con­tent head­lines were, what I would call, poster child” titles (what the experts say will get peo­ple to open and read your con­tent: 7 steps to suc­cess, 3 ways to choose a CRM, etc). After prob­a­bly a month of look­ing over every blog post, I stopped read­ing most of the arti­cles. I tuned them out. I got just a lit­tle irri­tat­ed. I’m already using their prod­uct, so why are you telling me all the amaz­ing things I need to know about a CRM? I have not unsub­scribed, yet. If this con­tin­ues, that will be the next action I do.

Keep It Sim­ple and Real

So my advice is to blog when you have some­thing inter­est­ing to share and spread out the post a lit­tle so you don’t begin irri­tat­ing your audi­ence. If they sub­scribe to your updates, they have giv­en you per­mis­sion to send them your info. There­fore, respect your audi­ence. Plan out your post. Maybe you start with 2x a month and work up to 1 good post a week. It is ok to do more than 1 a week, but the sec­ond post bet­ter be amaz­ing! It is the prac­tice I use. If I don’t have some­thing I want to talk about at least 1x a week, I skip the week. The impor­tant thing is it is on my list. I don’t pro­cras­ti­nate. Blog­ging is impor­tant to me, and it does dri­ve traf­fic that leads to me. So I won’t stop, but I will make sure that what I write about is some­thing I’m inter­est­ed in myself and hope­ful­ly my read­ers will as well.

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.


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