I get asked the question, “How often should I blog” frequently. I typically tell contractors once a week is just fine. If you try to do a couple blogs per week, quite frankly, you’ll burn out and end up posting every six months! Don’t believe me? I have seen dozens of painter and contractor blogs with post dates ranging from 2 months to almost a year between post! It means they got too busy, did it too much in the beginning or ran out stuff to write about.
My suggestion is to plan out the blogs you will write, set a date and approximate time on your schedule of when you will write the blog. It is important to turn off your phone and shut down your email so you can concentrate! When I say to “plan out your blogs” what I mean by that is to keep a Project List or Memo of Blog Titles. Great writers probably spend more time on their titles to an article rather than the article itself! So once you have a title in your mind, put it on paper. As you begin building your list, writing a blog once a week will be easy.
Now, I must point out one more thing about the frequency of blogging! While writing often is very important, the quality of your content is just as if not more important than the frequency. If you are a painting contractor writing about how to plant flowers, you will probably notice you will be getting a lot of “green thumb” or garden lovers reading your blog and comment. While that may be good for branding, I’m not sure you’ll get a lot of leads. The purpose of blogging for a contractor is to brand and get good leads!