How Painting Companies Can Use the Internet to Get Dozens of New Clients

Posted by David Chism | Fri, Aug 27, 2010

 How Painting Companies Can Use the Internet to Get Dozens of New Clients

Guest Blog­ger: Zeke Camu­sio, founder of The Out­sourc­ing Company

The Num­bers If you think that peo­ple don’t use the Inter­net to find a great paint­ing com­pa­ny, think again. In 2009, over 1.3 mil­lion peo­ple used Google, LinkedIn, Face­book and Twit­ter to find a com­pa­ny to paint their hous­es and offices. So, What? What does this mean to you? It means that if you’re not online, you’re leav­ing sev­er­al thou­sands of dol­lars on the table. Just to be clear: by online”, I don’t mean just hav­ing a web­site”. Who doesn’t have one of those these days, any­way? What I mean is: 
  • You’re on the first page of Google when peo­ple search for paint­ing com­pa­ny” in your local area.
  • You earn the trust of your com­mu­ni­ty through Twit­ter, Face­book, YouTube and community.
  • You have a web­site cre­at­ed by mar­keters and web design­ers (as opposed to web design­ers alone).
How You Can Use the Inter­net to Mar­ket Your Paint­ing Com­pa­ny These are some great ideas to use the Inter­net to gen­er­ate dozens of hot leads every month. 
  • Less Is More Make sure your web­site is clean, orga­nized and easy to navigate.
  • Give Some­thing Away for Free Have a free­bie for prospects who aren’t ready to be sold yet. Not every web­site vis­i­tor will become a client. Some are just look­ing around”. Give them some­thing for free, such as a free guide on how to choose the per­fect paint­ing com­pa­ny (be com­plete­ly unbi­ased) or a pre­sen­ta­tion fea­tur­ing some before and after’s” from your pre­vi­ous clients. This will result in two things: 1) You’ll build trust with your prospects by giv­ing them some­thing of val­ue for free and 2) You’ll get your prospect email address in exchange for the free­bie. This will allow you to fol­low up with them after they leave your site.
  • Use Tes­ti­mo­ni­als Your prospects will always have some reser­va­tions about work­ing with you the first time they vis­it your site. When you meet prospects in per­son, it’s real­ly easy to over­come their objec­tions. But, when it comes to your web­site, the best way to over­come objec­tions is to show your prospects that oth­er peo­ple just like them had the same reser­va­tions they now have, decid­ed to trust your com­pa­ny and now they couldn’t be hap­pi­er they did. Try to get video tes­ti­mo­ni­als if pos­si­ble. Oth­er­wise, just a few sen­tences on why exact­ly your clients love work­ing with you will be great.
  • Have a Blog Write great home improve­ment arti­cles and post them to your blog at least every oth­er week. Share this con­tent with your com­mu­ni­ty using Face­book, Twit­ter and LinkedIn. Also, add a Share” but­ton to your site so your vis­i­tors can share your con­tent with their friends with just one click.
  • Increase Your Reach The more peo­ple you reach with your con­tent, the more clients you’ll get. Be proac­tive about get­ting more qual­i­fied prospects on Twit­ter, Face­book and LinkedIn.
  • Be First on Google When you search for some­thing on Google, do you click on the first results Google shows you or you go to the 7th page to see the results there? Of course you click on the first results! That’s what your prospects do too when they search for a paint­ing com­pa­ny in your area. So, you need to be on the first page of Google (prefer­ably at the very top of it).
The Mil­lion-Dol­lar Ques­tion Every day, hun­dreds of prospects are using the Inter­net to find a paint­ing com­pa­ny in your area. Are they find­ing you or your competitors?

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.


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