How to Create a Facebook Fanpage for Contractors

Posted by David Chism | Mon, Jul 26, 2010

 How to Create a Facebook Fanpage for Contractors
If you have not start­ed a Face­book Fan page yet, get going! Don’t wait. Before I give you a few tips on how to get start­ed, let me tell you what NOT to do on Face­book. Do not use Face­book as a means to SELL SELL SELL. Face­book is a Social Net­work­ing tool. A busi­ness page is called a fan page,” and it is just that: peo­ple who like your con­tent and com­pa­ny will become fans! They will de-fan” you if you try to sell them stuff. Use it as a tool to con­nect, share and get feed­back. I like to look at Face­book the same way I meet some­one in per­son. Just start a nor­mal con­ver­sa­tion and try to keep it going in a con­ver­sa­tion­al way! It is real­ly pret­ty easy if you have good peo­ple skills. The only time you can sell is when you have VERY loy­al fans, but even then, you can’t pro­mote too much. For exam­ple, lets say you have built 200+ fans that seem to like your post and even com­ment reg­u­lar­ly. Now it is the win­ter months and work has slowed down. You can very cau­tious­ly post that a few of your painters, car­pen­ters and/​or employ­ees need work. If you have rav­ing fans, they will help you out! So, here are a few tips to get started: 
  1. Cre­ate your busi­ness page here (Make sure it is not a group but a page”) A Group can be impor­tant but that is for anoth­er blog
  2. Cre­ate your Cus­tom Com­pa­ny URL (mine is: www​.face​book​.com/​a​D​a​v​i​d​C​r​e​ation) (This can be con­fus­ing. If you get stuck, send me an email…I’ll walk you through it)
  3. One the page is com­plete, fill in your com­pa­ny infor­ma­tion, web­site infor­ma­tion, Twit­ter and Blog RSS
  4. Cre­ate a cus­tom pro­file image to use for your com­pa­ny fan page (any length but no wider than 200 pix­els) View My Sample
  5. Make sure your Face­book page is post­ed every­where: Linkedin, Twit­ter, Blogs, Web­site, Email Sig­na­ture, etc.
  6. Tell your friends and cus­tomers to join the fun on Face­book. Tell them in a non-sales way! Just ask them to join and they will! If they need a lit­tle help, send them a link.
  7. Then start post­ing remark­able con­tent and respond to any­one who com­ments on your site. If you don’t have remark­able and fun things to say, don’t use Face­book. If you get stuck, hire a pro­fes­sion­al Social Media writer or expert.

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.


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