How to Create a Facebook Fanpage for Contractors

If you have not start­ed a Face­book Fan page yet, get going! Don’t wait. Before I give you a few tips on how to get start­ed, let me tell you what NOT to do on Face­book. Do not use Face­book as a means to SELL SELL SELL. Face­book is a Social Net­work­ing tool. A busi­ness page is called a ​“fan page,” and it is just that: peo­ple who like your con­tent and com­pa­ny will become fans! They will ​“de-fan” you if you try to sell them stuff. Use it as a tool to con­nect, share and get feed­back. I like to look at Face­book the same way I meet some­one in per­son. Just start a nor­mal con­ver­sa­tion and try to keep it going in a con­ver­sa­tion­al way! It is real­ly pret­ty easy if you have good peo­ple skills. The only time you can sell is when you have VERY loy­al fans, but even then, you can’t pro­mote too much. For exam­ple, lets say you have built 200+ fans that seem to like your post and even com­ment reg­u­lar­ly. Now it is the win­ter months and work has slowed down. You can very cau­tious­ly post that a few of your painters, car­pen­ters and/​or employ­ees need work. If you have rav­ing fans, they will help you out! So, here are a few tips to get started: 

1. Cre­ate your busi­ness page here (Make sure it is not a group but a ​“page”) A Group can be impor­tant but that is for anoth­er blog
2. Cre­ate your Cus­tom Com­pa­ny URL (mine is: www​.face​book​.com/​a​D​a​v​i​d​C​r​e​ation) (This can be con­fus­ing. If you get stuck, send me an email…I’ll walk you through it)
3. One the page is com­plete, fill in your com­pa­ny infor­ma­tion, web­site infor­ma­tion, Twit­ter and Blog RSS
4. Cre­ate a cus­tom pro­file image to use for your com­pa­ny fan page (any length but no wider than 200 pix­els) View My Sample
5. Make sure your Face­book page is post­ed every­where: Linkedin, Twit­ter, Blogs, Web­site, Email Sig­na­ture, etc.
6. Tell your friends and cus­tomers to join the fun on Face­book. Tell them in a non-sales way! Just ask them to join and they will! If they need a lit­tle help, send them a link.
7. Then start post­ing remark­able con­tent and respond to any­one who com­ments on your site. If you don’t have remark­able and fun things to say, don’t use Face­book. If you get stuck, hire a pro­fes­sion­al Social Media writer or expert.