How To Grow Your Painting Business without Paying More for Marketing

Posted by David Chism | Tue, Dec 31, 2019

 How To Grow Your Painting Business without Paying More for Marketing

As I wrap up my 10th year in busi­ness, I’ve been think­ing quite a bit about the cus­tomers I’ve had the plea­sure of work­ing along­side as a mar­ket­ing man­ag­er. I also enjoy review­ing their dif­fer­ent suc­cess­es and sto­ries, find­ing com­mon themes among some­times very dif­fer­ent companies. 

While every com­pa­ny may be unique, there are real­ly three uni­ver­sal ways to grow your paint­ing busi­ness in 2020, and specif­i­cal­ly to grow your leads. I’ll wrap things up below with my best rec­om­men­da­tion too, and it may take you a bit by sur­prise (giv­en the source).

Option 1: Fun­nel More Dol­lars Into Mar­ket­ing Efforts

If you have a good plan in place and a sol­id team, grow­ing your mar­ket­ing bud­get will cer­tain­ly increase leads. And, as a mar­ket­ing guy, I obvi­ous­ly love that idea! There are lots of valu­able ways to invest in the reach and vis­i­bil­i­ty of your busi­ness, on and offline. 

But that’s not the only option, or even nec­es­sar­i­ly the best…

Option 2: Put Time and Ener­gy Into Your Community

Fair warn­ing: this approach takes a lot of work! 

Invest­ing in your com­mu­ni­ty may not yield a vis­i­ble return for a while, and you’ll be spend­ing mon­ey on local spon­sor­ships, attend­ing events, giv­ing back to char­i­ties, fundrais­ers, and donat­ing your expertise.

But, those com­pa­nies I work with that have con­sis­tent­ly done that do see a strong uptick in growth and com­mu­ni­ty trust over time, and that’s invalu­able. They tend to absolute­ly dom­i­nate their mar­ket. Plus, their employ­ees have more pride in their work, posi­tion, and com­pa­ny, espe­cial­ly as their employ­er becomes more of a house­hold name. 

That’s price­less.

Option 3: Focus On Cus­tomer Service

Last, but cer­tain­ly not least, you can focus very hard on cus­tomer ser­vice in 2020. What­ev­er it takes, you’re all about 100% cus­tomer satisfaction. 

Now, it’s impos­si­ble to please every cus­tomer all the time — we know that with­out a doubt. Despite that, the absolute dri­ve and focus of your com­pa­ny should be that 100% sat­is­fac­tion, from the office to the field.

Not only will your rep­u­ta­tion grow, but you also will even­tu­al­ly low­er costs relat­ed to labor prob­lems, call backs, etc. Cer­tain­ly a valu­able focus that will pay off in no time at all with hap­py cus­tomers and over­all busi­ness growth. 

So, Where Should Your Focus Be in 2020?

While you might think the mar­ket­ing guy would push the mar­ket­ing spend increase, I actu­al­ly would rec­om­mend focus­ing on cus­tomer ser­vice first and fore­most, then lay­er in com­mu­ni­ty involve­ment as well. It’s a longer game, but will build your foun­da­tion and growth tra­jec­to­ry bet­ter than any­thing else.

As a final reminder, don’t for­get your employ­ees. They’re the lifeblood of your orga­ni­za­tion, and if you treat them well and invest in their growth, you won’t be spend­ing extra on mar­ket­ing to get your phone to ring. Hap­py team mem­bers make for hap­py clients, bet­ter qual­i­ty work, and more of those gold­en referrals. 

What­ev­er your spe­cif­ic focus might be, I (and the ADC team) wish you all the best in 2020!

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.


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