How Unique is Your Customer Guarantee

Posted by David Chism | Mon, Nov 2, 2009

I have been help­ing a client come up with a cus­tomer promise and guar­an­tee and could not help but think about Nord­strom. They have one of the best guar­an­tees in all of the retails chains across Amer­i­ca, and no one can come close because it is what Nord­strom prac­tices every­day! Their guar­an­tee is known by us all: if you are not hap­py, bring it back! Peri­od! When you step inside a Nord­strom to return an item or even with a com­plaint, you prob­a­bly will nev­er feel like you are not impor­tant. Instead, they treat you with respect and take care of your needs right away! So, I would strong­ly sug­gest that con­trac­tors think care­ful­ly about their guar­an­tee. If you have one already, revis­it it. How is it unique? Make sure you stand out among your com­pe­ti­tion as hav­ing the best guar­an­tee in your area and your cus­tomers love it too! Oh…and some­times the guar­an­tee is not just in writ­ten form. You have to put it into practice!

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.


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