How Unique is Your Customer Guarantee

I have been help­ing a client come up with a cus­tomer promise and guar­an­tee and could not help but think about Nord­strom. They have one of the best guar­an­tees in all of the retails chains across Amer­i­ca, and no one can come close because it is what Nord­strom prac­tices every­day! Their guar­an­tee is known by us all: if you are not hap­py, bring it back! Peri­od! When you step inside a Nord­strom to return an item or even with a com­plaint, you prob­a­bly will nev­er feel like you are not impor­tant. Instead, they treat you with respect and take care of your needs right away! So, I would strong­ly sug­gest that con­trac­tors think care­ful­ly about their guar­an­tee. If you have one already, revis­it it. How is it unique? Make sure you stand out among your com­pe­ti­tion as hav­ing the best guar­an­tee in your area and your cus­tomers love it too! Oh…and some­times the guar­an­tee is not just in writ­ten form. You have to put it into practice!