Invest in Video Productions for Your Website

Before peo­ple pur­chase a prod­uct or hire a ser­vice com­pa­ny, they typ­i­cal­ly will do at least two things: 1) View a com­pa­nies’ tes­ti­mo­ni­als and 2) View their work or images of prod­ucts. How do peo­ple view your cur­rent web­site? Do you have good tes­ti­mo­ni­als and a qual­i­ty port­fo­lio? What about effec­tive and short video clips? Videos are grow­ing in pop­u­lar­i­ty do to com­pa­nies like YouTube and Vimeo. A YouTube video, for exam­ple, actu­al­ly can help dri­ve traf­fic to your web­site. In any case, videos are an effec­tive mar­ket­ing source. If done cor­rect­ly, you will see sales increase. If the video con­tent or film­ing is poor, you will see your ​“bounce rate” go up (peo­ple will leave your site). Video adver­tis­ing should be look upon as a piece of the mar­ket­ing pie: web­sites, prox­im­i­ty mail­ers, newslet­ters, cus­tomer mar­ket­ing, video, events, etc. A qual­i­ty video is worth the invest­ment. If you com­mit to doing a video on your web­site as a ser­vice com­pa­ny, I’d sug­gest film­ing sim­ple clips of your office staff, your shop, your crew, cus­tomer tes­ti­mo­ni­als or even your sales process. Vis­it the links below to see how some larg­er com­pa­nies use video tes­ti­mo­ni­als to sell their product/​service. The clips are short and sim­ple, yet effec­tive. You’ll see two types: tes­ti­mo­ni­als and how to videos. 

1. 37Signals: ​“What Cus­tomers Have to Say” Section
2. High­rise CRM Tour: Short How To Videos
3. Apple’s iPad Video: (was on home page) After watch­ing the video ask your­self, ​“Do I want one?”
4. Kin­dle on Ama​zon​.com
5. Plumb­ing Com­pa­ny in Boston (good videos: though I would have let peo­ple know how long the clips were before click­ing on them and slowed it down a tad)