Invest in Video Productions for Your Website

Posted by David Chism | Tue, Mar 9, 2010

Before peo­ple pur­chase a prod­uct or hire a ser­vice com­pa­ny, they typ­i­cal­ly will do at least two things: 1) View a com­pa­nies’ tes­ti­mo­ni­als and 2) View their work or images of prod­ucts. How do peo­ple view your cur­rent web­site? Do you have good tes­ti­mo­ni­als and a qual­i­ty port­fo­lio? What about effec­tive and short video clips? Videos are grow­ing in pop­u­lar­i­ty do to com­pa­nies like YouTube and Vimeo. A YouTube video, for exam­ple, actu­al­ly can help dri­ve traf­fic to your web­site. In any case, videos are an effec­tive mar­ket­ing source. If done cor­rect­ly, you will see sales increase. If the video con­tent or film­ing is poor, you will see your bounce rate” go up (peo­ple will leave your site). Video adver­tis­ing should be look upon as a piece of the mar­ket­ing pie: web­sites, prox­im­i­ty mail­ers, newslet­ters, cus­tomer mar­ket­ing, video, events, etc. A qual­i­ty video is worth the invest­ment. If you com­mit to doing a video on your web­site as a ser­vice com­pa­ny, I’d sug­gest film­ing sim­ple clips of your office staff, your shop, your crew, cus­tomer tes­ti­mo­ni­als or even your sales process. Vis­it the links below to see how some larg­er com­pa­nies use video tes­ti­mo­ni­als to sell their product/​service. The clips are short and sim­ple, yet effec­tive. You’ll see two types: tes­ti­mo­ni­als and how to videos. 
  1. 37Signals: What Cus­tomers Have to Say” Section
  2. High­rise CRM Tour: Short How To Videos
  3. Apple’s iPad Video: (was on home page) After watch­ing the video ask your­self, Do I want one?”
  4. Kin­dle on Ama​zon​.com
  5. Plumb­ing Com­pa­ny in Boston (good videos: though I would have let peo­ple know how long the clips were before click­ing on them and slowed it down a tad)

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.


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