Before people purchase a product or hire a service company, they typically will do at least two things: 1) View a companies’ testimonials and 2) View their work or images of products. How do people view your current website? Do you have good testimonials and a quality portfolio? What about effective and short video clips?
Videos are growing in popularity do to companies like YouTube and Vimeo. A YouTube video, for example, actually can help drive traffic to your website. In any case, videos are an effective marketing source. If done correctly, you will see sales increase. If the video content or filming is poor, you will see your “bounce rate” go up (people will leave your site). Video advertising should be look upon as a piece of the marketing pie: websites, proximity mailers, newsletters, customer marketing, video, events, etc. A quality video is worth the investment.
If you commit to doing a video on your website as a service company, I’d suggest filming simple clips of your office staff, your shop, your crew, customer testimonials or even your sales process.
Visit the links below to see how some larger companies use video testimonials to sell their product/service. The clips are short and simple, yet effective. You’ll see two types: testimonials and how to videos.
- 37Signals: “What Customers Have to Say” Section
- Highrise CRM Tour: Short How To Videos
- Apple’s iPad Video: (was on home page) After watching the video ask yourself, “Do I want one?”
- Kindle on Amazon.com
- Plumbing Company in Boston (good videos: though I would have let people know how long the clips were before clicking on them and slowed it down a tad)