Keep Committed to Good Web Marketing Practices

Have you ever been dis­cour­aged to find a com­peti­tor you did not know you had above you on the first page of Google? You’ve worked hard to stay on or near the top right? You look at their web page and it looks ter­ri­ble and you think, ​“How on earth did this one make the top rank?” This blog post is just a quick reminder to stay the course on good web mar­ket­ing prac­tices. Don’t wor­ry about your com­peti­tors. Just keep doing what you know is best. So what is ​“best” you might ask? Be more gen­uine and real on your web­site. Google is aware that there tend to be some pret­ty bad web­sites on their search engines who are using ​“black hat’ tech­niques to get ranked. They have active­ly begun to crack down on these web­sites. Over the next year, I think you’ll notice many of those sites will get removed or moved down in the ranks. This includes video mar­ket­ing too (just fyi). Those who are gen­uine with con­tent and post reg­u­lar­ly on a blog should very well be reward­ed by Google. So now you are won­der­ing what can you write about that would be inter­est­ing to read? I’ll leave you with two ideas, 1) Con­tin­ue to answer ques­tions that your cus­tomers have about your indus­try or your par­tic­u­lar com­pa­ny. And 2) begin writ­ing about the projects you are doing: tell the sto­ry! Don’t be con­cerned if peo­ple don’t sub­scribe or fol­low you in 2013. Just stay real and con­sis­tent. Be the place that peo­ple think about when they think of your ser­vice. When they land on your web­site, tell your sto­ry; and tell it well! The prompt­ing for this par­tic­u­lar post is because I’ve seen proof of some of the sites I’ve worked hard on prac­tic­ing what I’ve preached, and they are rank­ing a lot bet­ter today than they did even a year ago. We did­n’t change any­thing. We just stayed con­sis­tent and con­tin­ued to write and post good infor­ma­tion. Those spam­my sites are now rank­ing below!