Keep Marketing Simple and Personal

Posted by David Chism | Wed, Apr 14, 2010

 Keep Marketing Simple and Personal
Social Net­work­ing seems as though it is grow­ing at the speed of light these days. Con­nect­ing with fans and friends on Face­book and cre­at­ing an email blast is a piece of cake. Social Net­work­ing and Media is becom­ing the nor­mal way to com­mu­ni­cate. Although there is a place for Face­book, Twit­ter, LinkedIn and Email mar­ket­ing for your busi­ness, have you asked your­self, Is my com­pa­ny still per­son­al, approach­able and real?” Can they sched­ule a meet­ing where they meet a real live per­son? Can they sched­ule a meet­ing where they meet a real live per­son? With tech­nol­o­gy at our fin­ger­tips (lit­er­al­ly), it is becom­ing hard­er for com­pa­nies to remem­ber the good old days of old-fash­ioned mar­ket­ing. One old-fash­ioned mar­ket­ing tech­nique I’d like to rein­tro­duce is the hand­writ­ten note.” Yep. That’s it. Let me explain how it works. It is where a busi­ness own­er or esti­ma­tor spends 5 – 7 min­utes of his or her time writ­ing a thank you or fol­low up note to a prospect or past client using a pen and sta­tion­ary. This con­cept is not just mar­ket­ing. It is rela­tion­al, per­son­al and real. Peo­ple buy from peo­ple they like. They want a rela­tion­ship. Face­book start­ed as a great tool to recon­nect with long lost friends. Now it is a social online chat club…sometimes enabling chats with peo­ple you’ve nev­er met or can’t remem­ber if you were once friends. Go back to the basics this spring. Dust off some old sta­tion­ary and get start­ed today. By the way, for the remod­el­ers and painters read­ing this, try a cus­tom sta­tion­ary with a fea­tured home you’ve worked on. I’d rec­om­mend talk­ing to a water­col­or artist to paint a pho­to or two you can use on your sta­tion­ary. Check out this site: Water­col­or Artist: Cath Howard.

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.


Subscribe to the Blog

Please provide a short summary of why you are reaching out today.