Let’s Talk Messaging!

As a busi­ness own­er, you already know how impor­tant mes­sag­ing is as you try to reach new clients and keep in touch with your exist­ing base.

The strat­e­gy you employ has tak­en on a whole new lev­el of impor­tance in this era of COVID-19. Let’s take a clos­er look…

What’s Your Updat­ed COVID-19 Message?

Time to be real: you can offi­cial­ly piv­ot AWAY from the stan­dard COVID-19 updates. Dif­fi­cult times, chal­leng­ing times, in this togeth­er… All impor­tant things to share, but we’re past that now. Hon­est­ly, peo­ple are grow­ing tired of hear­ing it and are try­ing to look for­ward with hope. 

So, here’s what we suggest:

• Keep a stan­dard health and safe­ty pol­i­cy on your web­site that you can link to from email cam­paigns and oth­er cus­tomer cor­re­spon­dence. It’ll be there if they need it, or are curious. 
• SHOW what steps you’re tak­ing to pro­tect your clients. Don’t hide PPE and hand wash sta­tions think­ing that they’ll make peo­ple ner­vous — show them proud­ly in your pic­tures on social media and elsewhere.
• Stay pos­i­tive! It’s more impor­tant than ever to show­case the work you’re doing, and fea­tur­ing a beau­ti­ful project (with pho­tos and/​or video) goes much fur­ther than just TELLING peo­ple that you’re work­ing safe­ly and are available. 

Are You Using Mes­sen­ger for Messages?

Okay, let’s talk about mes­sag­ing in a lit­er­al sense. 

Right now peo­ple are feel­ing much more com­fort­able with hav­ing peo­ple over to work around their home, and sanc­tions are lift­ing, but home­own­ers are still spend­ing a lot of time around the house. This makes it a key oppor­tu­ni­ty to cor­re­spond directly. 

Like it or not, we are in the age of tex­ting and direct mes­sag­ing, even among the old­er demo­graph­ics. Peo­ple like to chat back on forth on their terms, rather than get on a phone call or imme­di­ate­ly sched­ule an esti­mate just by fill­ing out a form. 

Get ready to mes­sage and text! We are see­ing clients expe­ri­ence tremen­dous lead activ­i­ty by real­ly own­ing this process, and being will­ing to step into this new­er age of communication. 

FAIR WARN­ING: Peo­ple expect a fast response. If they engage in a direct chat, they antic­i­pate a direct response, not a reply in 4, 6, or 8 hours. Oth­er­wise, they would’ve emailed.

If you have ques­tions or need help, just let us know! We love talk­ing about both mes­sag­ing and mes­sages, and how you mes­sage in your mes­sages. You get the idea…