As a business owner, you already know how important messaging is as you try to reach new clients and keep in touch with your existing base.
The strategy you employ has taken on a whole new level of importance in this era of COVID-19. Let’s take a closer look…
What’s Your Updated COVID-19 Message?
Time to be real: you can officially pivot AWAY from the standard COVID-19 updates. Difficult times, challenging times, in this together… All important things to share, but we’re past that now. Honestly, people are growing tired of hearing it and are trying to look forward with hope.
So, here’s what we suggest:
- Keep a standard health and safety policy on your website that you can link to from email campaigns and other customer correspondence. It’ll be there if they need it, or are curious.
- SHOW what steps you’re taking to protect your clients. Don’t hide PPE and hand wash stations thinking that they’ll make people nervous – show them proudly in your pictures on social media and elsewhere.
- Stay positive! It’s more important than ever to showcase the work you’re doing, and featuring a beautiful project (with photos and/or video) goes much further than just TELLING people that you’re working safely and are available.
Are You Using Messenger for Messages?
Okay, let’s talk about messaging in a literal sense.
Right now people are feeling much more comfortable with having people over to work around their home, and sanctions are lifting, but homeowners are still spending a lot of time around the house. This makes it a key opportunity to correspond directly.
Like it or not, we are in the age of texting and direct messaging, even among the older demographics. People like to chat back on forth on their terms, rather than get on a phone call or immediately schedule an estimate just by filling out a form.
Get ready to message and text! We are seeing clients experience tremendous lead activity by really owning this process, and being willing to step into this newer age of communication.
FAIR WARNING: People expect a fast response. If they engage in a direct chat, they anticipate a direct response, not a reply in 4, 6, or 8 hours. Otherwise, they would’ve emailed.
If you have questions or need help, just let us know! We love talking about both messaging and messages, and how you message in your messages. You get the idea…