Lettering Your Vehicle
Do your employees use company vehicles? Do those vehicles have your company brand properly displayed? Most reading this will answer, “Yes!” Here is the big question. As the owner, is your truck or company vehicle “dressed” for success? I am surprised at how many owners drive around in non-labeled vehicles. You are not alone. I have to get after my dad about this one. When I worked for him…I made sure all trucks and vans were properly labeled with our company brand, but my dad did not want anything on his truck. He had his reasons, and I still disagree with him. Every time I come home for a visit I make a comment that his truck still does not have his logo, website or anything on it! Someday I hope to win this battle. If you are doing a fair amount of traveling to and from job sites or estimating, your vehicle should carry your brand. A temporary fix is to use magnetic signs, but to be honest, I don’t like the magnetic look. My suggestion is to really plan out a nice and simple layout using vinyl. No need to do a full vehicle wrap for your truck or car. You should at least have your logo, website, licensing, and/or phone number on it. The community in which you work should see your brand everywhere! Photo Courtesy: GMT400.com