Lettering Your Vehicle

Posted by David Chism | Mon, May 7, 2012

 Lettering Your Vehicle
 Lettering Your Vehicle
Do your employ­ees use com­pa­ny vehi­cles? Do those vehi­cles have your com­pa­ny brand prop­er­ly dis­played? Most read­ing this will answer, Yes!” Here is the big ques­tion. As the own­er, is your truck or com­pa­ny vehi­cle dressed” for suc­cess? I am sur­prised at how many own­ers dri­ve around in non-labeled vehi­cles. You are not alone. I have to get after my dad about this one. When I worked for him…I made sure all trucks and vans were prop­er­ly labeled with our com­pa­ny brand, but my dad did not want any­thing on his truck. He had his rea­sons, and I still dis­agree with him. Every time I come home for a vis­it I make a com­ment that his truck still does not have his logo, web­site or any­thing on it! Some­day I hope to win this bat­tle. If you are doing a fair amount of trav­el­ing to and from job sites or esti­mat­ing, your vehi­cle should car­ry your brand. A tem­po­rary fix is to use mag­net­ic signs, but to be hon­est, I don’t like the mag­net­ic look. My sug­ges­tion is to real­ly plan out a nice and sim­ple lay­out using vinyl. No need to do a full vehi­cle wrap for your truck or car. You should at least have your logo, web­site, licens­ing, and/​or phone num­ber on it. The com­mu­ni­ty in which you work should see your brand every­where! Pho­to Cour­tesy: GMT400.com

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.

     
   
       

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