Lettering Your Vehicle

Do your employ­ees use com­pa­ny vehi­cles? Do those vehi­cles have your com­pa­ny brand prop­er­ly dis­played? Most read­ing this will answer, ​“Yes!” Here is the big ques­tion. As the own­er, is your truck or com­pa­ny vehi­cle ​“dressed” for suc­cess? I am sur­prised at how many own­ers dri­ve around in non-labeled vehi­cles. You are not alone. I have to get after my dad about this one. When I worked for him…I made sure all trucks and vans were prop­er­ly labeled with our com­pa­ny brand, but my dad did not want any­thing on his truck. He had his rea­sons, and I still dis­agree with him. Every time I come home for a vis­it I make a com­ment that his truck still does not have his logo, web­site or any­thing on it! Some­day I hope to win this bat­tle. If you are doing a fair amount of trav­el­ing to and from job sites or esti­mat­ing, your vehi­cle should car­ry your brand. A tem­po­rary fix is to use mag­net­ic signs, but to be hon­est, I don’t like the mag­net­ic look. My sug­ges­tion is to real­ly plan out a nice and sim­ple lay­out using vinyl. No need to do a full vehi­cle wrap for your truck or car. You should at least have your logo, web­site, licens­ing, and/​or phone num­ber on it. The com­mu­ni­ty in which you work should see your brand every­where! Pho­to Cour­tesy: GMT400​.com