Linkedin Groups To Grow Your Connections

Posted by David Chism | Fri, Aug 13, 2010

 Linkedin Groups To Grow Your Connections
I get asked by con­trac­tors almost week­ly if there tru­ly is val­ue in Social Net­work­ing, espe­cial­ly Linkedin. A short answer is, Yes! Depend­ing on how one uses Social Net­work­ing.” I’ve seen a lot of con­trac­tors that use it as a way to pro­mote their ser­vices instead of cre­at­ing good val­ue and con­tent. Social Net­work­ing sites should be used to con­nect with like mind­ed peo­ple or busi­ness­es. It is also used to get to know poten­tial clients, in a non sales” approach: just down to earth. Linkedin is a very pow­er­ful net­work­ing tool, and most of the fea­tures are free. If your mar­ket­ing bud­gets are strug­gling right now, you have to net­work and prospect more. Linkedin Groups is a great way to build your con­nects and cred­i­bil­i­ty. Make sure you watch this Linkedin Groups video and begin fol­low­ing some of their advice. Steps to Suc­cess Using Linkedin Groups
  1. Research some local and nation­wide groups that best fit your indus­try and tar­get audi­ence. For exam­ple, a remod­el­ing con­trac­tor in Chica­go may want to join a community/​local his­tor­i­cal soci­ety group. A land­scap­er may want to join a gar­den club group. Get the idea?
  2. Turn on email alerts. You can get email alerts as they hap­pen” dai­ly or week­ly reports.
  3. Begin scan­ning through and read­ing some of the dis­cus­sions in these groups
  4. Start com­ment­ing, ask­ing ques­tions and shar­ing your knowl­edge with­out try­ing to sell your prod­uct or ser­vice. This will allow peo­ple to get to know you and your com­pa­ny with­out you hav­ing to push why you are an expert in your industry.
  5. Once you are part of a group and par­tic­i­pat­ing, start to con­nect with the mem­bers. You don’t need an invi­ta­tion. Add them to your network!
  6. Final­ly, start your own dis­cus­sions and even your own group!
If you use Linkedin Groups prop­er­ly, you will see your con­nec­tions group and will like­ly get a few leads/​prospects when the time is right. Let them come to you, not you hunt­ing them down.

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.


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