Linkedin Groups To Grow Your Connections

I get asked by con­trac­tors almost week­ly if there tru­ly is val­ue in Social Net­work­ing, espe­cial­ly Linkedin. A short answer is, ​“Yes! Depend­ing on how one uses Social Net­work­ing.” I’ve seen a lot of con­trac­tors that use it as a way to pro­mote their ser­vices instead of cre­at­ing good val­ue and con­tent. Social Net­work­ing sites should be used to con­nect with like mind­ed peo­ple or busi­ness­es. It is also used to get to know poten­tial clients, in a non ​“sales” approach: just down to earth. Linkedin is a very pow­er­ful net­work­ing tool, and most of the fea­tures are free. If your mar­ket­ing bud­gets are strug­gling right now, you have to net­work and prospect more. Linkedin Groups is a great way to build your con­nects and cred­i­bil­i­ty. Make sure you watch this Linkedin Groups video and begin fol­low­ing some of their advice. Steps to Suc­cess Using Linkedin Groups

1. Research some local and nation­wide groups that best fit your indus­try and tar­get audi­ence. For exam­ple, a remod­el­ing con­trac­tor in Chica­go may want to join a community/​local his­tor­i­cal soci­ety group. A land­scap­er may want to join a gar­den club group. Get the idea?
2. Turn on email alerts. You can get email alerts ​“as they hap­pen” dai­ly or week­ly reports.
3. Begin scan­ning through and read­ing some of the dis­cus­sions in these groups
4. Start com­ment­ing, ask­ing ques­tions and shar­ing your knowl­edge with­out try­ing to sell your prod­uct or ser­vice. This will allow peo­ple to get to know you and your com­pa­ny with­out you hav­ing to push why you are an expert in your industry.
5. Once you are part of a group and par­tic­i­pat­ing, start to con­nect with the mem­bers. You don’t need an invi­ta­tion. Add them to your network!
6. Final­ly, start your own dis­cus­sions and even your own group!

If you use Linkedin Groups prop­er­ly, you will see your con­nec­tions group and will like­ly get a few leads/​prospects when the time is right. Let them come to you, not you hunt­ing them down.