Live Broadcasting For Your Business

We have all seen a few bad if not nasty cus­tomer reviews online in the last decade. Some of you read­ing this have thick skin and do not let it both­er you. That is a good thing if you can do that! Yet it has real­ly become a prob­lem in our soci­ety of con­sumers being very bold online when they do not have to face those whom they are crit­i­ciz­ing. Can you imag­ine one of these cus­tomers com­ing up to your face and telling you that it was the worst paint­ing expe­ri­ence of their life? No, most of the time, the cus­tomers of yours will smile when you ask how every­thing went and say, ​“Oh it was fine…nice job.” Then they will find one lit­tle thing and tell the world hid­den behind their mon­i­tor!

Live Broad­cast­ing

Before I get into a solu­tion that can help, let me intro­duce you to live broad­cast­ing. Many of you are actu­al­ly more famil­iar with live broad­cast­ing and did­n’t even think to call it that. Have you ever used Skype, Face­Time, Google Hang­outs or GoToMeet­ing to meet online or attend a webi­nar using your web cam? If you have, wel­come to live broad­cast­ing. This is where you get to be who you are in front of a live cam­era with some­one on the oth­er side of the mon­i­tor. Using a web cam to com­mu­ni­cate with some­one or an audi­ence is real­ness. There will be mis­takes made: things you wish were not includ­ed in the ​“broad­cast” but that is ok! It is being real. Humans pre­fer real rela­tion­ships where we can com­mu­ni­cate hon­esty and trust peo­ple. Yet many of us have got­ten sucked into using tech­nol­o­gy to be some­one we are real­ly not: or maybe we are! Think about that for a moment!

How Can Live Broad­cast­ing Help With This Problem

As own­ers or man­agers of con­tract­ing com­pa­nies, you know con­sumers (good ones any­way) want to buy from peo­ple they like and trust. If your firm can begin to embrace the idea of live broad­cast­ing, it could real­ly help build trust with con­sumers. One of the best things about live broad­cast­ing is that the per­son record­ing live will make mis­takes and that is actu­al­ly a great thing. Peo­ple watch­ing the live broad­cast will get to see your com­pa­ny for real. It is real­ly no dif­fer­ent than doing an esti­mate for some­one. You have to show up, shake hands, talk about a project and com­mu­ni­cate face to face. Impromp­tu has always been the best form of com­mu­ni­cat­ing. If we hon­est with our­selves, we do not like a canned response or speech, right? If we con­tin­ue to edit videos to com­mu­ni­cate and make them per­fect (behind the scenes) we will not be com­mu­ni­cat­ing gen­uine trust with our cus­tomers. Do not get me wrong, cre­at­ing and edit­ing a com­pa­ny video, a project blog and so forth has its place. There is some­thing to be said to orga­nize one’s thoughts, pre­pare for a speech and com­mu­ni­cate effec­tive­ly. Yet some­times it is good just to tap the record but­ton and start talk­ing!

What Do You Talk About with Live Broadcasting