Local Painting Company Discovers Hipsters Will Work for Free

Posted by Adam Zobel | Tue, Jul 3, 2018

 Local Painting Company Discovers Hipsters Will Work for Free

Akron, MN-

After 3 fruit­less months try­ing to con­vince young peo­ple at local high schools and col­leges to explore a paint­ing career, Elsie Hobbs, busi­ness man­ag­er at Pris­tine Paint­ing, had a unique idea. 

Over and over again I was hear­ing that what we offered was just too sta­ble of a job, essen­tial­ly,” says Hobbs. Decent pay, ben­e­fits, a 40-hour work week, over­time… It’s not what they want­ed. These young peo­ple appar­ent­ly need more adven­ture, artis­tic expres­sion, and less accountability.” 

As a solu­tion, Hobbs rebrand­ed her hir­ing ad to read like this:

Are you tired of work­ing for some big cor­po­ra­tion? Are you sick of let­ting your val­ue be dic­tat­ed by a dol­lar sign? Come ded­i­cate your sum­mers to some­thing big­ger, some­thing chal­leng­ing, some­thing unique. We’re look­ing for free-spir­it­ed Arti­san Appli­ca­tion­ists who are ready to improve com­mu­ni­ties, and will demon­strate vin­tage crafts­man­ship while enjoy­ing deep con­ver­sa­tion, fair trade cof­fee, and all the Edamame beans you can eat. Don’t set­tle for a job when you can have an experience!”

It worked,” Hobbs reports. We now have 15 local hip­sters work­ing for free. And, we’re show­ing up on Insta­gram… a LOT. So, there’s that ben­e­fit too.”

About Adam Zobel

Adam came to us with a background in teaching, writing, and a work history that included serving numerous small businesses (including assisting with content writing and marketing efforts). He was a natural fit, and enjoys connecting with our clients, creating unique content that reflects their culture and voice. We keep him busy! Adam handles blogging, email campaigns, website content creation, copywriting for print and promotional materials, social media, letters, mailers, and more. He also does a dynamo impression of Nicolas Cage, but you didn’t hear that from us. Adam lives in New Hampshire with his wife and two boys. He is also a 1st cousin of David’s wife!


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