Fun Fact: When David was just a young kid, he wrote and sold customized cards and promotional material. Every one was signed on the back with his unique brand: A David Creation. His head has always been in the game!

David was raised in the business. His father and uncle founded and ran Chism Brothers Painting, a successful and well-respected San Diego painting company. This close, invested, inside perspective instilled in David a real appreciation for small businesses, as well as a passion for marketing, development, and helping them grow.

Over time, it became obvious that David was a skilled marketer. Paired with his love for all things tech-related, he worked hard to develop ways to make his father’s business, and then others in the contracting field, as efficient, productive, and profitable as possible.



What does David bring to the table?

    • Industry insight and experience
    • Knowledge of what’s working and what isn’t for contractors around the country
    • David has been trained in interior design, graphic design, professional selling, public speaking, social media marketing, marketing management, and more
    • Knowledge of cutting-edge tools and technology

As much as he loves work, David is most passionate about his family. He’s a father of seven children, and he and his wife Joli are deeply invested in their homeschool education. David also is involved in his local Presbyterian church serving on the building committee and as a home group leader. 

David loves grappling with problems of all kinds, finding creative solutions and ways to come out on top. That may be in part due to another passion of his: Brazilian Jiu Jitsu (BJJ). He has attended a local studio for a number of years and currently holds the rank of purple belt. It’s his new favorite outlet for R&R, and helps him stay sharp, focused, and fit. He currently is an instructor for youth BJJ.

As of 2020, David has also become the President and CEO of his family’s painting business in San Diego: Chism Brothers Painting.

If you get into a conversation with David, coffee and craft beer seem to always slip into to the dialogue. 

When he has any extra free time, Dave also loves a good game of beach volleyball, family walks and shoot’n hoops. 

Meet the Team

Adam Zobel, Wordsmith & Content Writer

Adam Zobel, Copy Writer

Adam came to us with a background in teaching, writing, and a work history that included serving numerous small businesses (including assisting with content writing and marketing efforts). He was a natural fit, and enjoys connecting with our clients, creating unique content that reflects their culture and voice.

We keep him busy! Adam handles blogging, email campaigns, website content creation, copywriting for print and promotional materials, social media, letters, mailers, and more. He also does a dynamo impression of Nicolas Cage, but you didn’t hear that from us. Adam lives in New Hampshire with his wife and two boys. He is also a 1st cousin of David’s wife! 

“The difference between the right word and the almost right word is the difference between lightning and a lightning bug.” -Mark Twain

Joel Poortenga, Wishes He Were Adam!

Ice cream maker, English teacher, underwater gold miner, grocery store clerk, Spanish teacher, chimney sweep’s assistant, and marketing content writer. Can you guess which of those jobs Joel Poortenga hasn’t held? As you ponder that question, also consider the fact that Joel is a Canadian who lives in West Virginia and is married to a woman who grew up in Taiwan. They have 5 wonderful children! He loves woodworking, travel, and music, and he also enjoys yard work and home improvements. (By the way, Joel really did all those jobs!)

With a degree in English Language and Literature, and with many years of experience in blogging, content writing, and email marketing, Joel is an expert communicator for a wide range of settings.

Kristine Senio – Office & Social Media Coordinator

Kristine was born and raised in Mount Airy, MD. She spent most of her college years working outside on horse farms, claiming that a desk job would never be her style! However, after five years of Maryland winters, mud, ice and cold, she finally folded and landed a “real” job in social media marketing.  

Unsurprisingly, Kristine found out that the fast-paced world of social media marketing is just as exciting as working with horses – although there is a lot more sitting involved.  

Kristine came to A David Creation to make everyone else’s lives a little easier. She helps David manage his overflowing schedule, and works with Adam on the social media and content writing side of the company.  


Cindy Brown, Office Bookkeeper

Woman smiling. She is wearing a green shirt and has brown curly hair.Cindy’s dream job as a child was to become a stand up comic… well, that didn’t happen! Cindy recently joined the ADC team as the new bookkeeper.  After being an intern at the Department of Commerce, she started her career there upon completing her undergraduate accounting degree from Morgan State University.  From there she moved into the private sector. She has worked in a variety of industries from medicine, network communications, a CPA firm, to most recently a landscaping company.  While Cindy has worked in several different businesses over the years, her client’s needs have remained her focus.

Richard, Designer & Print Guru

Richard is known as the “print guru,” and he certainly lives up to the name.

Handling nearly all of our print, graphic design, and promotional material needs, Richard offers a wealth of marketing knowledge, design expertise, creativity, cost-saving ideas, and experience. From selecting paper stock to creating modern, attractive brochures, Richard is the man.

Richard and his wife reside in in Frederick, Maryland.


Bob Alesio, PPC & Lead Generation Pro

Bob is a lead generation expert with 15+ years of PPC advertising experience. He’s the “been there, done that” specialist of pay per click advertising with a simple philosophy – be exceptional. His proficiency with search engine technology, keyword research, copy writing, and web site analytics set him apart. Bob is a strategic thinker who blends marketing fundamentals with a clear understanding of business objectives, transforming campaign goals into actionable leads.