Fun Fact: When David was just a young kid, he wrote and sold customized cards and promotional material. Every one was signed on the back with his unique brand: A David Creation. His head has always been in the game!
David was raised in the business. His father and uncle founded and ran Chism Brothers Painting, a successful and well-respected San Diego painting company. This close, invested, inside perspective instilled in David a real appreciation for small businesses, as well as a passion for marketing, development, and helping them grow.
Over time, it became obvious that David was a skilled marketer. Paired with his love for all things tech-related, he worked hard to develop ways to make his father’s business, and then others in the contracting field, as efficient, productive, and profitable as possible.
What does David bring to the table?
- Industry insight and experience
- Knowledge of what’s working and what isn’t for contractors around the country
- David has been trained in interior design, graphic design, professional selling, public speaking, social media marketing, marketing management, and more
- Knowledge of cutting-edge tools and technology
As much as he loves work, David is most passionate about his family. He’s a father of seven children, and he and his wife Joli are deeply invested in their home schooled education. David also is involved in his local Presbyterian church serving on the building committee and as a home group leader.
David loves grappling with problems of all kinds, finding creative solutions and ways to come out on top. That may be in part due to another passion of his: Brazilian Jiu Jitsu. He has attended a local studio for a number of years and currently holds a blue belt. It’s his new favorite outlet for R&R, and helps him stay sharp, focused, and fit. He also loves a good game of shoot’n hoops.
Meet the Team
Adam Zobel, Wordsmith & Content Writer
Adam came to us with a background in teaching, writing, and a work history that included serving numerous small businesses (including assisting with content writing and marketing efforts). He was a natural fit, and enjoys connecting with our clients, creating unique content that reflects their culture and voice.
We keep him busy! Adam handles blogging, email campaigns, website content creation, copywriting for print and promotional materials, social media, letters, mailers, and more. He also does a dynamo impression of Nicolas Cage, but you didn’t hear that from us. Adam lives in New Hampshire with his wife and two boys. He is also a 1st cousin of David’s wife!
“The difference between the right word and the almost right word is the difference between lightning and a lightning bug.” -Mark Twain
Joel Poortenga, Wishes He Were Adam!
Ice cream maker, English teacher, underwater gold miner, grocery store clerk, Spanish teacher, chimney sweep’s assistant, and marketing content writer. Can you guess which of those jobs Joel Poortenga hasn’t held? As you ponder that question, also consider the fact that Joel is a Canadian who lives in West Virginia and is married to a woman who grew up in Taiwan. They have 5 wonderful children! He loves woodworking, travel, and music, and he also enjoys yard work and home improvements. (By the way, Joel really did all those jobs!)
With a degree in English Language and Literature, and with many years of experience in blogging, content writing, and email marketing, Joel is an expert communicator for a wide range of settings.
Richard, Designer & Print Guru
Handling nearly all of our print, graphic design, and promotional material needs, Richard offers a wealth of marketing knowledge, design expertise, creativity, cost-saving ideas, and experience. From selecting paper stock to creating modern, attractive brochures, Richard is the man.
Richard and his wife reside in in Frederick, Maryland.
Melody Infinger, Business Strategist
With a masters degree in Organizational Leadership, Melody has a passion to help businesses reach their biggest goals and richest potential! Melody has been a family friend of David for close to a decade and has kept close tabs on his business since he started in 2009. After finishing an undergrad at Liberty University, Melody spent a few years in the Air Force, specializing as a meteorologist. She also worked on and completed her masters degree during that time. She is currently helping the team to grow the business. She resides in Lynchburg, Virginia.
Bob Alesio, PPC & Lead Generation Pro
Bob is a lead generation expert with 15+ years of PPC advertising experience. He’s the “been there, done that” specialist of pay per click advertising with a simple philosophy – be exceptional. His proficiency with search engine technology, keyword research, copy writing, and web site analytics set him apart. Bob is a strategic thinker who blends marketing fundamentals with a clear understanding of business objectives, transforming campaign goals into actionable leads.
Gingy Socash, Office Bookkeeper
Originally from Pittsburgh, PA, Gingy and her husband moved to Frederick, MD, in 1995 and have been there ever since. Gingy became the bookkeeper/administrative assistant at her church in 2011, and later joined the A David Creation team in 2017. We greatly appreciate her detail-oriented nature, and all of the diverse ways she assists with the behind-the-scenes operations at ADC. Gingy is also a stay-at-home mom to her five kids, and in her free time she loves to cook, travel, and hang out with her family.
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