Narrow Down Your Service Area

Posted by David Chism | Thu, Jan 19, 2012

 Narrow Down Your Service Area
Most ser­vice com­pa­nies would love to be well known all over their city, even a large met­ro­pol­i­tan area. In order for that to real­ly hap­pen, one would need a sub­stan­tial mar­ket­ing bud­get. Instead of try­ing to mar­ket all over your city, it is best to tar­get your mar­ket clos­er into your key area. Take a look at where you do most of your work. Ask ques­tions like, Where do most of my leads come from?” and Where do my most prof­itable jobs take place?” Look into the sizes of those cities or towns and see if there is enough work for a com­pa­ny of your size to dom­i­nate the area. Instead of writ­ing down your top 10 cities, start with 2 to 3. How can my com­pa­ny be the #1 painter, roofer, plumber in this city? After you answer these ques­tions, begin doing research on how you can begin to build your brand aware­ness. Your bud­get should include some brand­ing items such as: com­mu­ni­ty events, asso­ci­a­tion newslet­ters, lit­tle league, Boy Scout troops, year­books, marathons, cham­bers and so on. By nar­row­ing down your ser­vice area, you will begin to build a stronger brand and grow your com­pa­ny. As you grow, you can have goals to expand into oth­er towns, but not until you are #1 in your key ser­vice areas. How do you build brand aware­ness in your area now? What is work­ing for you? A pen­ny for your thoughts?

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.


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