I have been asked many times if LinkedIn, Facebook and Twitter (i.e. Social Media) help businesses grow. Personally, I think these Social Media sites should be viewed like any other networking events we do and not a “silver bullet.” In other words, treat Social Media as a way to connect with someone and begin nurturing/building that relationship. Connecting on Linkedin or Facebook take time just like meeting someone in person takes several meetings. The one thing to remember is to not act desperate. Remember, people buy from people they like! If they like you, you’ve made a connection! If they really like you, you’ve got a fan for life.
To explain the benefits of networking online for success better, please take a few minutes to read this great article I found through LinkedIn: View Blog Article Here. If you don’t have time for the whole article, read the last two paragraphs.