New Facebook Business Page Update vs Twitter | A David Creation

I’ve been using Twitter quite a bit more the past year. I preferred Facebook because it was not so fast pace as Twitter, but Facebook just was not very business friendly. For example, if I commented on a business page, it would always leave my comment as my name, not my business. On Twitter, I could post as my business! This was a nice feature as I could have employees do the same thing. Well, my frustrations with Facebook lacking good business tools may have changed starting today! Why? Facebook just released a brand new business page profile view and features. Everything that frustrated me seems to have been addressed and changed for the good. I can now switch between business and personal just by clicking a button on the navigation bar. I can now “like” and “comment” as my company, A David Creation, not ME. At times, I’ll still want to comment and share as ME, so I can click a button and comment as ME!

Why is this a good thing? It makes growing your fan base a lot easier. When you comment as YOU, not a business, people can click on your profile and become a friend. Maybe you don’t want to be friends with them on a personal level. Maybe you only want to be a “business acquaintance.” That is why commenting as your business name is so much better (keep business and personal separate). Now a company will see your comment as a business, click on your “profile” and be taking to your Facebook Business Page, not your personal friend page. I am friends with most of my clients on a “personal” level already and will continue to be! BUT these new Facebook features basically makes it a piece of cake to get your name out there to more prospects.

Assuming the new changes are bug free and are here to stay, I’ll be spending less time on Twitter and more on Facebook, because it is so much less intense for me. It is clean and organized. Twitter can make your head spin!

I am in the beginning stages of testing all the features out, but so far, I’m very happy with this update! What do you think? Are you happy with the new look and features?  Do you think Twitter will suffer because of these new updates?

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.

4 Comments

  • Scott Avery says:

    I have to agree about Twitter making your head spin. It seems that many people think volume is the key to authority on Twitter, rather than useful tweets. The one bonus I’ve found about Twitter is how open the community is for finding other great minds. For example, because of you I identified JK The Hustler and then a few other great blogs from his people he follows. Essentially for me it’s like crawling an open “spider web” instead of restrictions that are somewhat private through FB. It is a great change to FB though. Great post about the changes David, because the impact isn’t clear on FB

  • David says:

    Scott, great points on Twitter. I have meet and followed quite a few awesome businesses strictly because of Twitter! So I won’t stop using it. I think it is a good research tool. Then when you find the folks you really want to follow, Facebook may just be the place to be. It is a little early to tell. Some businesses really do use Twitter. The bottom line is that we have to connect with people where they hang out! If 25% of our audience use Twitter, we’ve got to be there! The same with Facebook and blogging. You and I first met on Facebook, right?

    @Scott Avery

  • Scott Avery says:

    You are correct. I identified you as a credible source in the industry after identifying you through LinkedIn (connected to Michael Stone) and then reading your website, etc… and appreciating your perspective.

    So it definitely goes to illustrate the importance of social media is twofold: put yourself out there and develop really great content. The latter seems to be the tough part for most people though. Good content commands respect not sheer numbers.

    I’m actually hopeful that we can do some interviews together about your specialty that I can share with my community out here. Painters are a crew that really must communicate well during a sale. I always feel painting is so competitive because the barrier to entry (generally the cost of tools) allows a good BS’er to cover up lack of skills, so the field gets inundated with fly by nighters.

  • David says:

    You are correct about the painting industry. It is a tough marketing to be in! Everyone and their brother are painters. I’m surprised at how many people I’ve met said they’ve painted before! Talk with you next week.

    @Scott Avery

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