Pay Per Click Campaigns for Contractors

Posted by David Chism | Fri, Oct 1, 2010

As the weath­er begins to change and con­trac­tors begin won­der­ing how they will be get­ting leads, I would strong­ly sug­gest invest­ing in a qual­i­ty Pay Per Click (PPC) cam­paign. If done cor­rect­ly, a Pay Per Click cam­paign is easy to track and will typ­i­cal­ly have con­sis­tent results. It will usu­al­ly pro­vide leads at a much faster rate than many oth­er forms of mar­ket­ing as the ads are tar­get­ed to con­sumers look­ing for one’s ser­vices. A PPC cam­paign can be found on almost all search engines, Google Adwords being the most pop­u­lar. I’d sug­gest doing three PPC cam­paigns: 1 on Google, 1 on Yahoo or Bing and 1 on Face­book. To get start­ed you need: 1) An account, 2) A Bud­get, 3) Know your Key­words, 4) a Land­ing Page, 5) and Some­one to mon­i­tor and track results! From my expe­ri­ence, a suc­cess­ful PPC is hard to do in house. You might find bet­ter results out­sourc­ing this to some­one who is a mas­ter at PPC. If you decide to do this your­self, it might require spend­ing a lit­tle more mon­ey and time tweak­ing the cam­paigns before you begin to see results. The key real­ly comes down to hav­ing the right land­ing page and key­words. If you get stuck or have a ques­tion, shoot me an email.

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.


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