Pay Per Click Campaigns for Contractors

As the weath­er begins to change and con­trac­tors begin won­der­ing how they will be get­ting leads, I would strong­ly sug­gest invest­ing in a qual­i­ty Pay Per Click (PPC) cam­paign. If done cor­rect­ly, a Pay Per Click cam­paign is easy to track and will typ­i­cal­ly have con­sis­tent results. It will usu­al­ly pro­vide leads at a much faster rate than many oth­er forms of mar­ket­ing as the ads are tar­get­ed to con­sumers look­ing for one’s ser­vices. A PPC cam­paign can be found on almost all search engines, Google Adwords being the most pop­u­lar. I’d sug­gest doing three PPC cam­paigns: 1 on Google, 1 on Yahoo or Bing and 1 on Face­book. To get start­ed you need: 1) An account, 2) A Bud­get, 3) Know your Key­words, 4) a Land­ing Page, 5) and Some­one to mon­i­tor and track results! From my expe­ri­ence, a suc­cess­ful PPC is hard to do in house. You might find bet­ter results out­sourc­ing this to some­one who is a mas­ter at PPC. If you decide to do this your­self, it might require spend­ing a lit­tle more mon­ey and time tweak­ing the cam­paigns before you begin to see results. The key real­ly comes down to hav­ing the right land­ing page and key­words. If you get stuck or have a ques­tion, shoot me an email.