I’ll never forget this past year…
Just 12 months ago I was sitting in an all-day business meeting when my phone and computer started to light up with customers wanting to talk to me about canceling, pausing, or adjusting their marketing services. I wrote about that experience, and my first few months of the lockdown, in this blog post: Embracing Uncertainty. I’m sure you have your own moments that you can clearly recall, when the world as we knew it seemed to grind to a sudden halt.
During a recent call with my business coach, she asked me what I had learned over the past 12 months. I started listing off a few little things.
“What else?” she asked.
I listed a few more top-of-mind takeaways.
“What else?” she asked.
She was pushing me to keep digging. Not easy, but so valuable.
I’m learning so much about myself, my customers, my environment, my business, my family, my relationships, and really just about people! I’m learning to never stop reflecting.
So, What Did I Learn (and continue to learn)?
Here are a few key things I’ve discovered I can do:
- I can change and adapt
- I can grow and get stronger
- I can do hard things for my business, and make hard decisions
Here are a few key things I’ve learned:
- How to write better job descriptions
- How to create SOPs
- How to interview
- How to hire and train
- That it’s okay to lose clients and find new ones
- Never give up & stay in the game
Nothing forces evaluation and growth like having the rug pulled out from under you. It can be painful in the moment, but it’s so worthwhile.
I remember how helpless I felt a year ago, crying out to God and asking for His help. I realized just how much I needed to spend time in prayer and reading the Bible, and that encouraged me to start a weekly contractor prayer group that continues to this day.
And Here I am Today
So here I am a year later, reflecting on the past 12 months and looking ahead to the next year.
I have hired several new people, found an exceptional business coach that has pushed me beyond what I thought was possible, and have new business systems in place. I also have a half dozen or so new clients.
My prayer group is growing – we pray for the construction industry as a whole, as well as individual needs. I also am part way through a coaching program, learning how to be a better coach! It has been awesome.
In closing, all I can say is that I am grateful. I am blessed. I am learning that as I move forward in 2021, I cannot forget what happened in 2020. I’m not ashamed to lean on the Lord Jesus Christ, especially since He is the One who got me through the COVID craziness. I hope I never lean on my own strength but rely on His goodness and mercy.
I am also so thankful for the new friendships and relationships I’ve developed over the past year. Finally, I am truly looking forward to growing and developing as a marketing guru, and helping my customers continue on their own journeys.
How about YOU? What have you learned that you can carry with you, and that you can’t afford to forget?