Guest Post by Scott Avery: Profiting From Good Communication

Posted by David Chism | Tue, Jun 21, 2011

 Guest Post by Scott Avery: Profiting From Good Communication
Some­times the great­est part of own­ing a busi­ness is the adren­a­line rush you get from being on the hus­tle”, espe­cial­ly in the begin­ning. Hus­tling makes the day go faster and you feel like so much was accom­plished. Occa­sion­al­ly the fast pace of con­tract­ing can get the best of you when com­mu­ni­ca­tion between home­own­ers or oth­er con­trac­tors is over­looked. I feel a strong con­nec­tion to the paint­ing indus­try because our com­pa­ny is a hard­wood floor­ing com­pa­ny and there is a huge inter­ac­tion between our trades. At the core of both busi­ness­es we all know that the final fin­ished prod­uct is so crit­i­cal for both trades. The com­bi­na­tion of a sharp paint job and a well-fin­ished wood floor can real­ly make the crafts­man­ship of a remod­el project come togeth­er. Some­times this can be the source of rival­ry and time loss when com­mu­ni­ca­tion between our trades isn’t clear enough. One of my com­peti­tors refin­ished a very cus­tom wood floor and had a seri­ous fin­ish fail­ure dur­ing the remod­el. Dur­ing fin­ish­ing, the wood floor con­trac­tor applied a fin­ish sys­tem that end­ed up hav­ing a very poor adhe­sion to the floor. After­wards, the painters applied blue tape to the floor, did their work, and pulled up the fin­ish around the perime­ter. The floor­ing con­trac­tor end­ed up re-doing the floor over the course of a year and a half, which inevitably lead to a very irri­tat­ed home­own­er. Who was to blame? It’s real­ly hard to say, but I blame the prob­lem on the wood-floor­ing con­trac­tor. The floor­ing con­trac­tor did not dis­cuss with the painters how they were going to pro­ceed after his floor was fin­ished. This over­looked detail cost the floor­ing con­trac­tor thou­sands of dol­lars and count­less hours of lost pro­duc­tiv­i­ty. Despite com­ing to a con­clu­sion over who is at fault, all par­ties involved looked bad to the home­own­er, which is a big part of main­tain­ing a rep­u­ta­tion. In our indus­try peo­ple often use time as the mea­sure for expe­ri­ence and rep­u­ta­tion. Despite how much you have learned over the years it takes con­fi­dence to focus and dis­cuss the fine details of a project to be a real pro­fes­sion­al. Con­fi­dence is built when you’re in con­trol of your busi­ness, employ­ees, and espe­cial­ly com­mu­ni­ca­tion. I encour­age you to invest your time in con­stant­ly improv­ing your com­mu­ni­ca­tion by writ­ing blog posts, arti­cles, and giv­ing reg­u­lar edu­ca­tion­al pre­sen­ta­tions in your field where pos­si­ble. You will be invest­ing heav­i­ly in your mar­ket­ing, allow­ing you to con­trol your busi­ness and work only with the peo­ple you like because the phone is ring­ing. When your plate is full with gravy busi­ness it will give you peace of mind you’ve nev­er thought was pos­si­ble. Your prof­its will be at their best and you will own your time. Noth­ing is more impor­tant than time for your fam­i­ly and time for your­self and it should be the reward for run­ning a well-focused com­pa­ny. Scott Avery, Pres­i­dent of Momen­tum Agents & Own­er of Mod­ern Tech Floors

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.


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