Quick Tip on Getting Honest Customer Feedback
Most contractors I know have some sort of survey they give to their customers when they finish the job. Many times, the surveys are long and detailed. I think for awhile that worked. Yet now with all the online reviews that are available and everything is so much more fast pace, I believe the surveys need to be shorter and right to the point.
You as a contractor really want to know if your customer is a raving fan. If not, what can you do to make them customers for life?
In the video below, I share one simple tip that simplifies the survey using a rating system (aka NetPromoter). It is a little old school! It involves the old fashioned mailer with a stamp on it. Finally, I believe you’ll get a far more honest answer using the scaling system if you are not standing there while the customer fills it out. That is why I like a customer to mail it back.
Note: If you know you did not please the client in the job, or even a reasonable doubt, then deal with what you know he/she was unhappy about before you give this survey out.
About David Chism
David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.
