Quick Tip on Getting Honest Customer Feedback

Posted by David Chism | Thu, Apr 2, 2015

Most con­trac­tors I know have some sort of sur­vey they give to their cus­tomers when they fin­ish the job. Many times, the sur­veys are long and detailed. I think for awhile that worked. Yet now with all the online reviews that are avail­able and every­thing is so much more fast pace, I believe the sur­veys need to be short­er and right to the point.

You as a con­trac­tor real­ly want to know if your cus­tomer is a rav­ing fan. If not, what can you do to make them cus­tomers for life?

In the video below, I share one sim­ple tip that sim­pli­fies the sur­vey using a rat­ing sys­tem (aka Net­Pro­mot­er). It is a lit­tle old school! It involves the old fash­ioned mail­er with a stamp on it. Final­ly, I believe you’ll get a far more hon­est answer using the scal­ing sys­tem if you are not stand­ing there while the cus­tomer fills it out. That is why I like a cus­tomer to mail it back.

Note: If you know you did not please the client in the job, or even a rea­son­able doubt, then deal with what you know he/​she was unhap­py about before you give this sur­vey out. 

Quick Tip on Getting Honest Customer Feedback

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.


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