Quick Tips on Creating a Good Customer Report Card

Posted by David Chism | Thu, Apr 22, 2010

When cre­at­ing a cus­tomer sat­is­fac­tion sur­vey or report card, I have a cou­ple of quick tips: 
  1. Keep it sim­ple, short and right to the point
  2. Instead of doing a report card such as A, B, C, D and F, use these words, Exceed­ed Expec­ta­tions, Met Expec­ta­tions, Did Not Meet”
What you real­ly want to find out from a client is if they were real­ly hap­py, some­what hap­py or if there is a way you can make them hap­py! If they fill out a sur­vey that you’ve giv­en to them, chances are they are at least sat­is­fied. If they won’t fill it out, they either don’t have the time or they did not like your ser­vices. A cus­tomer report card is meant to help you be the best. You don’t need to find out if your crew was neat, clean and orga­nized. Just ask them if they received the best val­ue, qual­i­ty and ser­vice! Final­ly, get them to write what they real­ly liked about your com­pa­ny (to tell future clients) and 1 thing to make you even better!

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.


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