Riemann Painting's Brand | Cranbrook B.C.

Rie­mann Paint­ing, locat­ed in Cran­brook British Colum­bia recent­ly did a major iden­ti­ty and brand change. Most of the work they have done over the 25+ years has been strict­ly word of mouth and build­ing strong rela­tion­ships with builders, facil­i­ty engi­neers and home­own­ers. They did not real­ly have a brand. When I talked to Kim Wasy­lowich, own­er of Rie­mann Paint­ing, late last fall, Kim said he was open for a change. He want­ed to start from scratch. He want­ed a com­plete­ly new and dif­fer­ent look, but he also want­ed to make sure he was tar­get­ing a num­ber of dif­fer­ent groups of peo­ple: com­mer­cial, indus­tri­al and res­i­den­tial. He has painters that work on all three types of prop­er­ties. We talked to the Graph­ic Design­er and asked him to get his cre­ative juices flow­ing. We want­ed to cre­ate some­thing that real­ly popped. The idea was to have lots of col­or and yet be so dif­fer­ent, peo­ple would remem­ber the look. We would then fol­low up with a cre­ative tagline that pro­mot­ed the mes­sage that is sim­ply this: Rie­mann paints. Any­thing and Every­thing. Peri­od. We came up with a num­ber of dif­fer­ent ideas from sim­ple to eye catch­ing. We end­ed up decid­ing on a Chameleon lizard. A Chameleon adapts and changes col­or when it is either fright­ened or to help cam­ou­flage itself in dif­fer­ent sur­round­ings. It can have lots of bril­liant col­ors or it can be a sol­id col­or, depend­ing on the envi­ron­ment. So we thought the Chameleon image/​brand would por­tray what Rie­mann does very well. We also thought it would be mem­o­rable. Most folks, when they see a bright lizard for a paint­ing com­pa­ny will do a dou­ble look. Also the final tagline that stuck was, ​“Paint­ing in Any Environment.” The best part about this brand project was Kim and his staff love it. This is the first step in their brand­ing: the cre­at­ing of the brand. Now we are in the process of pro­mot­ing the brand to Rie­man­n’s tar­get audi­ence. The new web­site is also live, but is more tar­get­ed to the res­i­den­tial audi­ence. Rie­mann will be adding com­mer­cial and indus­tri­al sec­tions in the com­ing weeks.  Vis­it Rie­mann Paint­ing’s Website