Seth Godin Defies Traditional Marketing of Books

Below is a recent arti­cle by the Wall Street Jour­nal enti­tled ​“Author to Bypass Pub­lish­er for Fans.” This is a must read arti­cle. Tra­di­tion­al mar­ket­ing has nev­er seen so much change the last 1 – 2 years thanks to the online and social net­work­ing com­mu­ni­ties such as Face­book, Twit­ter, and many oth­ers. Social net­work­ing sites have made inbound mar­ket­ing pop­u­lar! Now ​“fans” and ​“cus­tomers” get to decide what they like . A con­sumer can fol­low who they want, when they want and even com­ment and share info in sec­onds. Seth Godin has a cult fol­low­ing. His fans tell him what they want, and he real­ized it is time to take action. Read the full arti­cle of Author to Bypass Pub­lish­er for Fans and con­sid­er how your busi­ness can do some­thing similar.