Seth Godin Defies Traditional Marketing of Books

Posted by David Chism | Tue, Aug 24, 2010

Below is a recent arti­cle by the Wall Street Jour­nal enti­tled Author to Bypass Pub­lish­er for Fans.” This is a must read arti­cle. Tra­di­tion­al mar­ket­ing has nev­er seen so much change the last 1 – 2 years thanks to the online and social net­work­ing com­mu­ni­ties such as Face­book, Twit­ter, and many oth­ers. Social net­work­ing sites have made inbound mar­ket­ing pop­u­lar! Now fans” and cus­tomers” get to decide what they like . A con­sumer can fol­low who they want, when they want and even com­ment and share info in sec­onds. Seth Godin has a cult fol­low­ing. His fans tell him what they want, and he real­ized it is time to take action. Read the full arti­cle of Author to Bypass Pub­lish­er for Fans and con­sid­er how your busi­ness can do some­thing similar.

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.


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