Should I Do A Full Wrap Of My Company Vans?

Wrap­ping your com­pa­ny vehi­cles is a cost-effec­tive way to ramp up your local brand recog­ni­tion. Just make sure you do it right!

You can install a ¹⁄₄, ¹⁄₂, ¾, or full wrap (using print­ed vinyl), and it can be done on both pur­chased and leased vehi­cles in most cas­es. Just make sure you dou­ble-check with your deal­er­ship if you’re in a leas­ing sit­u­a­tion to con­firm the details of your contract. 

If you run a con­tract­ing busi­ness of any kind and have com­pa­ny trucks or vans, vehi­cle sig­nage is not an option — it’s a must-have! You’ll nev­er regret bud­get­ing time and resources for well-designed, qual­i­ty vehi­cle wraps. 

Bonus Tip: Skip the Magnets!

Mag­nets seem like an attrac­tive option since they’re cheap­er and eas­i­er to install, but that cheap­ness comes at a price. They’re very flim­sy, fly off on the high­way, and are often stolen. I’ve nev­er heard of a com­pa­ny being hap­py with them.

5 Tips for Mak­ing the Most of Your Vehi­cle Wrap

Invest in a Pro­fes­sion­al Design

Don’t try to cut costs by hir­ing your cousin’s nephew, unless your cousin’s nephew hap­pens to be a pro­fes­sion­al graph­ic design­er. Con­sid­er your wrap a rolling bill­board, because that’s real­ly what it is. A pro­fes­sion­al can help you make the best choic­es for your spe­cif­ic vehi­cles, mod­i­fy as need­ed, and pro­vide mock-ups to make sure you’ll love the fin­ished product.

Invest in a Full Wrap

Is the full wrap real­ly worth the extra invest­ment? Let’s break it down.

The typ­i­cal cost of a full wrap is about $3,500-$5,500. If you pro­long its life (more on that below), you’re look­ing at about $700‑1000/​year in cost for attrac­tive, mobile sig­nage. Com­pare that to bill­boards that often cost thou­sands of dol­lars per month, and can be a com­plete hit or a miss depend­ing on loca­tion, traf­fic, vis­i­bil­i­ty, etc. 

Invest in Rou­tine Care

With rou­tine wash­ing and wax­ing to pro­tect against the ele­ments (and espe­cial­ly sun­fade), your wrap can often last for 5 years. That’s a sub­stan­tial return, and a whole lot of brand­ing, for a few thou­sand dollars.

Less Is More

I’ve seen peo­ple try to pack a whole brochure on their wrap. Not a good idea… Make it clear, engag­ing, and very visu­al, with min­i­mal read­ing required (that’s safer too for peo­ple who are try­ing to fig­ure out what you offer while trav­el­ing at 70mph). The sides should be clean and sim­ple, sav­ing any extra ver­biage (like a short bul­let list) for the back. 

Don’t Over­think the Con­tact Information

Call us, text us, find us online, here’s our URL… I get it. You don’t want peo­ple to won­der how to con­tact you, but in today’s world peo­ple are used to googling a name. Keep the focus on your logo and very sim­ple con­tact infor­ma­tion. Con­sumers are smart and will fig­ure it out! 

As a final tip, make sure that your visu­als share what you do. A van wrapped with a beau­ti­ful shot of paint­ed cab­i­nets is a whole lot more pow­er­ful than a van with a giant phone num­ber. Show, don’t tell, and entice peo­ple with your brand and what you offer. 

If you have any addi­tion­al ques­tions, please feel free to reach out!