Should I Do A Full Wrap Of My Company Vans?

Posted by David Chism | Thu, May 6, 2021

 Should I Do A Full Wrap Of My Company Vans?

Wrap­ping your com­pa­ny vehi­cles is a cost-effec­tive way to ramp up your local brand recog­ni­tion. Just make sure you do it right!

You can install a 14, 12, ¾, or full wrap (using print­ed vinyl), and it can be done on both pur­chased and leased vehi­cles in most cas­es. Just make sure you dou­ble-check with your deal­er­ship if you’re in a leas­ing sit­u­a­tion to con­firm the details of your contract. 

If you run a con­tract­ing busi­ness of any kind and have com­pa­ny trucks or vans, vehi­cle sig­nage is not an option — it’s a must-have! You’ll nev­er regret bud­get­ing time and resources for well-designed, qual­i­ty vehi­cle wraps. 

Bonus Tip: Skip the Magnets!

Mag­nets seem like an attrac­tive option since they’re cheap­er and eas­i­er to install, but that cheap­ness comes at a price. They’re very flim­sy, fly off on the high­way, and are often stolen. I’ve nev­er heard of a com­pa­ny being hap­py with them.

5 Tips for Mak­ing the Most of Your Vehi­cle Wrap

Invest in a Pro­fes­sion­al Design

Don’t try to cut costs by hir­ing your cousin’s nephew, unless your cousin’s nephew hap­pens to be a pro­fes­sion­al graph­ic design­er. Con­sid­er your wrap a rolling bill­board, because that’s real­ly what it is. A pro­fes­sion­al can help you make the best choic­es for your spe­cif­ic vehi­cles, mod­i­fy as need­ed, and pro­vide mock-ups to make sure you’ll love the fin­ished product.

Invest in a Full Wrap

Is the full wrap real­ly worth the extra invest­ment? Let’s break it down.

The typ­i­cal cost of a full wrap is about $3,500-$5,500. If you pro­long its life (more on that below), you’re look­ing at about $7001000/​year in cost for attrac­tive, mobile sig­nage. Com­pare that to bill­boards that often cost thou­sands of dol­lars per month, and can be a com­plete hit or a miss depend­ing on loca­tion, traf­fic, vis­i­bil­i­ty, etc. 

Invest in Rou­tine Care

With rou­tine wash­ing and wax­ing to pro­tect against the ele­ments (and espe­cial­ly sun­fade), your wrap can often last for 5 years. That’s a sub­stan­tial return, and a whole lot of brand­ing, for a few thou­sand dollars.

Less Is More

I’ve seen peo­ple try to pack a whole brochure on their wrap. Not a good idea… Make it clear, engag­ing, and very visu­al, with min­i­mal read­ing required (that’s safer too for peo­ple who are try­ing to fig­ure out what you offer while trav­el­ing at 70mph). The sides should be clean and sim­ple, sav­ing any extra ver­biage (like a short bul­let list) for the back. 

Don’t Over­think the Con­tact Information

Call us, text us, find us online, here’s our URL… I get it. You don’t want peo­ple to won­der how to con­tact you, but in today’s world peo­ple are used to googling a name. Keep the focus on your logo and very sim­ple con­tact infor­ma­tion. Con­sumers are smart and will fig­ure it out! 

As a final tip, make sure that your visu­als share what you do. A van wrapped with a beau­ti­ful shot of paint­ed cab­i­nets is a whole lot more pow­er­ful than a van with a giant phone num­ber. Show, don’t tell, and entice peo­ple with your brand and what you offer. 

If you have any addi­tion­al ques­tions, please feel free to reach out!

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.


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