Wrapping your company vehicles is a cost-effective way to ramp up your local brand recognition. Just make sure you do it right!
You can install a 1/4, 1/2, ¾, or full wrap (using printed vinyl), and it can be done on both purchased and leased vehicles in most cases. Just make sure you double-check with your dealership if you’re in a leasing situation to confirm the details of your contract.
If you run a contracting business of any kind and have company trucks or vans, vehicle signage is not an option – it’s a must-have! You’ll never regret budgeting time and resources for well-designed, quality vehicle wraps.
Bonus Tip: Skip the Magnets!
Magnets seem like an attractive option since they’re cheaper and easier to install, but that cheapness comes at a price. They’re very flimsy, fly off on the highway, and are often stolen. I’ve never heard of a company being happy with them.
5 Tips for Making the Most of Your Vehicle Wrap
Invest in a Professional Design
Don’t try to cut costs by hiring your cousin’s nephew, unless your cousin’s nephew happens to be a professional graphic designer. Consider your wrap a rolling billboard, because that’s really what it is. A professional can help you make the best choices for your specific vehicles, modify as needed, and provide mock-ups to make sure you’ll love the finished product.
Invest in a Full Wrap
Is the full wrap really worth the extra investment? Let’s break it down.
The typical cost of a full wrap is about $3,500-$5,500. If you prolong its life (more on that below), you’re looking at about $700-1000/year in cost for attractive, mobile signage. Compare that to billboards that often cost thousands of dollars per month, and can be a complete hit or a miss depending on location, traffic, visibility, etc.
Invest in Routine Care
With routine washing and waxing to protect against the elements (and especially sunfade), your wrap can often last for 5 years. That’s a substantial return, and a whole lot of branding, for a few thousand dollars.
Less Is More
I’ve seen people try to pack a whole brochure on their wrap. Not a good idea… Make it clear, engaging, and very visual, with minimal reading required (that’s safer too for people who are trying to figure out what you offer while traveling at 70mph). The sides should be clean and simple, saving any extra verbiage (like a short bullet list) for the back.
Don’t Overthink the Contact Information
Call us, text us, find us online, here’s our URL… I get it. You don’t want people to wonder how to contact you, but in today’s world people are used to googling a name. Keep the focus on your logo and very simple contact information. Consumers are smart and will figure it out!
As a final tip, make sure that your visuals share what you do. A van wrapped with a beautiful shot of painted cabinets is a whole lot more powerful than a van with a giant phone number. Show, don’t tell, and entice people with your brand and what you offer.
If you have any additional questions, please feel free to reach out!