Should I follow anyone I can on Twitter?

Posted by David Chism | Tue, Jan 25, 2011

 Should I follow anyone I can on Twitter?
If you have deter­mined that Twit­ter is a good tool for you to use for your ser­vice busi­ness, then cre­at­ing good fol­low­ers is cru­cial. Many of my cus­tomers get over­whelmed when they get on to Twit­ter. They don’t know where to start or what to do with this form of Social Media. To keep this post sim­ple, don’t go over­board with Twit­ter when start­ing off. Remem­ber the Sound of Music line, Let’s start at the very begin­ning. A very good place to start!” 1. Qual­i­ty of Fol­low­ers, not Quan­ti­ty Begin using Twit­ter by research­ing who is local to you. Who is your tar­get audi­ence? If you deal with a lot of home­own­ers, you should con­nect with stay at home moms. These are easy to find on Twit­ter. Try to con­nect with local busi­ness­es that can not only use you but bet yet, refer you! Twit­ter is also a great brand­ing tool. You may not get direct leads right away from Twit­ter, but it is a great way for peo­ple to see your com­pa­ny post (tweet) and share infor­ma­tion. Twit­ter users fol­low­ing you will see each time you post…whether they read it or not. When they go online to look for your type of ser­vice and see the oth­er online things you’ve been doing, it might trig­ger their mem­o­ry, Oh I think I’ve seen them before.” 2. Local Fol­low­ers, not Nation­wide It is easy to fol­low peo­ple on Twit­ter. You can get up to a thou­sand fol­low­ers in no time flat. But get­ting good local fol­low­ers is more impor­tant than focus­ing on ran­dom Twit­ter users. Spend time read­ing some post. Set a goal of find­ing 10 qual­i­ty com­pa­nies to con­nect with on Twit­ter each week. In a year, you’ll be fol­low­ing 400 – 500 qual­i­ty com­pa­nies, local shops or stay at home moms. Take time to com­ment, retweet and post to the folks you are fol­low­ing and see if they will con­nect back with you. If after a time they don’t fol­low you back, maybe con­sid­er unfol­low­ing them. Ide­al­ly the goal is to fol­low every­one who is fol­low­ing you. If some­one does not return the favor after sev­er­al attempts, move on. Peo­ple can only see YOUR post/​tweets when they are fol­low­ing you. I’m not a big fan of fol­low­ing as many peo­ple as you can, but every once in awhile, I’ll advise a con­trac­tor to fol­low a few nation­wide Twit­ter users. Why? Only if we know they have good con­nec­tions in their city they ser­vice. For exam­ple, I know of one Twit­ter user who has a prop­er­ty in La Jol­la and New York, though her main res­i­dence is in NY. So the con­trac­tor I work with in La Jol­la is fol­low­ing this user and has con­nect­ed with her on a few occa­sions. This is rare, but you will always find excep­tions to the rules. Final­ly, Twit­ter is a great way to learn about what is going on in the areas you ser­vice. You can read about what peo­ple are doing. Some of it is ridicu­lous and bor­ing. But if you use Twit­ter prop­er­ly it can be a valu­able mar­ket­ing tool. Let me know ways you are using Twit­ter to con­nect and grow your busi­ness. P.S. This is Twit­ter 101. I’ve only scratched the surface.

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.


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